THE BOOST THAT WILL HELP YOU TO SELL MORE AND BETTER
Customising the contents which you display inside and outside your eCommerce and automating marketing processes and actions is one of the ways that most help to improve such aspects as conversion or customer satisfaction.
Thanks to Marketing Automation, we can forget or at least reduce the number of processes which we now repeat manually, thus saving efforts, resources, and costs in the implementation of a marketing plan. Interested?
38% OF COMPANIES CONSIDERED INTRODUCING A MARKETING AUTOMATION STRATEGY IN 2018
Evolution study and eCommerce prospects for 2018 - Kanlli and D/A Retail
BENEFITS OF MARKETING AUTOMATION
One of the things we seek with automation is being able to offer users a customised experience that helps them to make decision and be much more agile during their purchase process, from the time when they are first impacted. But there are many more benefits at the business level…
SEGMENTATION AND QUALIFICATION OF YOUR DATABASE
We forget about manual segmentation to create profiles automatically on the basis of the customer cycle.
In this way, we will be able to impact each customer with contents that are really suited to their needs at all times.
CONVERSION IMPROVEMENT: CAPTURE VS LOYALTY
By controlling the entire Customer Journey, we are able to act in a more precise way at all times, achieving maximum monetisation of each action, whether in channels that are more aimed at capture (e.g. AdWords) or in channels that are more aimed at customer loyalty, repetition or recommendation (e.g. email or social media).
ANALYTICS AND DECISION-MAKING IN REAL TIME
The good thing about having a Marketing Automation tool is that, in addition to being able to monetise everything immediately, we have global view of the strong and weak points and we are also able to apply global changes and corrective measures in the necessary channels and from the same tool.
RESOURCE OPTIMISATION AND COST SAVING
Thanks to Marketing Automation, we avoid eternal analytics processes or the creation of campaigns on a one-to-one basis, so we are able to reduce management times, and thus resources.
The result: a large number of actions, shorter dedication times, lower human resource costs.
HOW DO WE WORK ON MARKETING AUTOMATION?
1. BRIEFING AND STARTING POINT
This is the time to sit down and for you to tell us about your concerns, goals and fears. This is a very important stage to define the various project stages and assess the potential Marketing Automation tools that best suit your needs and budget.
2. WE ANALYSE AND SET GOALS
Before setting goals, it is important to analyse your history, including your competition, by means of the following basic analyses:
- Global KPIs (traffic and business).
- Specific analysis by device.
- Campaign history (customer capture and loyalty).
- Current processes and workflows and current effectiveness.
- Store and possibilities for improvement and customisation.
3. PRIORITIES AND TOOLS
Once the data and goals are on the table, we must define the global strategy and the type of actions that we will use to achieve them. At this stage, the selection of the tool is crucial to achieve such goals as the following:
- Creation of customised contents.
- Product prescribers.
- Customised landing pages.
- Process automation (purchase, registration, ...)
- Lead Nurturing and Lead Scoring actions.
- Customised marketing emails.
- Webpush & push notifications.
- Campaigns (AdWords, Social Ads, remarketing, etc.)
- Social media (Planning and scheduling).
- Landing page creation/optimisation.
- Advanced and unified reporting.
4. TECHNICAL IMPLEMENTATION AND SETUP
Now is the time to spring into action! Firstly, we will start by connecting the selected tool or tools to your eCommerce website and the other channels (AdWords, webpush, SMS, etc.)
Once we have done this, we will complete the process by configuring them so that we can start to activate the first actions, funnels, workflows, etc.
5. ONGOING ANALYSIS AND OPTIMISATION
Your business will evolve and so will your marketing strategy, and so should automation.
The goal is to continue to improve process efficiency, so analytics and the launch of new actions should be part of everyday operation. Automation is something that will hook you, and we will be there to help you!
WE WORK WITH THE BEST
At ECOMMBITS we have a specialised team, so we know that selecting the right tool is crucial to guarantee results. For this reason, we have trained in powerful Marketing Automation tools which we adapt to each client on the basis of their needs at any time.