Stage 1: Learning about you and analysis your business - ECOMMBITS Marketing Plan

STEP 1: YOU’LL HAVE TO WORK, BUT WE’LL HELP YOU!

Before we start to develop your Marketing Plan, we need to learn about every detail of your business: who you are, where you are, where you want to be, your business plan, your history of actions, resources available, etc. These are just some of the questions which will be part of our initial brainstorming. Shall we start?

STEP 2: CUSTOMISED MARKETING PLAN

We have started to learn about you and know what you would like, but how are we going to organise your marketing strategy? Don’t panic! We know that there are many variables to take into account (KPIs, targets, actions, tools, technology, usability, etc.), so the time has come to strong>analyse, define, and prioritise before making decisions.

The result of this work will be to put forward a Marketing Plan and all the improvements required in the other areas associated with your business, so that we can guarantee that your targets will be met.

NEW CHALLENGES AND MARKETING PLAN

Stage 2: Defining Targets and your MK Plan - ECOMMBITS Marketing Plan

1. RESEARCH AND ANALYSIS

Having a clearer vision of your business’s market potential, identifying your potential customers, finding what they like, learning about your competitors, etc. will be crucial to make decisions on the suitable actions and channels for your Marketing Plan.
There are many online and offline techniques that will help us in the process and which we will adapt to your business and needs at all times.

OFFLINE

  • MARKET / COMPETITORS
  • BUSINESS ANALYTICS
  • INTERVIEWS
  • FOCUS GROUP
  • MISTERY SHOPPER
  • NPS / SURVEYS
  • HOME PANELS

ONLINE

  • MARKET / COMPETITORS
  • BUSINESS ANALYTICS
  • WEB ANALYTICS
  • ACTION ANALYTICS
  • CUSTOMER ANALYTICS
  • A/B TEST
  • SOCIAL REPUTATION
  • NPS / SURVEYSS
  • HOME PANELS
Research and Analysis - ECOMMBITS Marketing Plan
Customer Acquisition Actions - ECOMMBITS Marketing Plan

2. BRANDING AND ACQUISITION ACTIONS

As this area will be the one requiring the highest level of investment, information before, during, and after each contact with your potential customers will be crucial in order to be effective in new customer acquisition.
These are just some of the actions that we can include in your Marketing Plan over time, provided that they are consistent in terms of affinity with the customer and returns for your business.

OFFLINE

  • PHYSICAL STORE
  • OFFLINE MEDIA
  • OUTDOOR ADVERTISING
  • SPONSORSHIP AND EVENTS
  • MAILING
  • PR
  • CAMPAIGN DESIGNS

ONLINE

  • SEARCH ENGINES (SEO / SEM)
  • ONLINE MEDIA
  • SOCIAL MEDIA (PAID)
  • MARKETING VIDEO
  • AFFILIATES
  • DISPLAY
  • RETARGETING
  • CONTENT AUTOMATION
  • PR
  • CAMPAIGN DESIGN

3. CUSTOMER LOYALTY ACTIONS

Generating traffic and new customers is one of our goals, but not the only one, as the true challenge for your Marketing Plan will be toacquire loyal customers who repeat and recommend you spontaneously.
Once again, analytics will be crucial to know more and segment them, offering them what truly interests them through all the internal channels which we can exploit.

OFFLINE

  • CUSTOMER LOYALTY CARD
  • SHOP PROMOTIONS
  • EVENTS
  • MAILING
  • MGM

ONLINE

  • CUSTOMER LOYALTY PROGRAMMES
  • PROMOCIONES TIENDA
  • SOCIAL MEDIA (NOT PAID)
  • MAIL AUTOMATION
  • CONTENT AUTOMATION
  • MOBILE APPS
  • MGM
Customer Loyalty Actions - ECOMMBITS Marketing Plan

STEP 3: WE EXECUTE AND OPTIMISE

The moment of truth has come! We have defined targets, know what resources we can use, how we will invest them, and finally have a structured Marketing Plan for the coming months.
ECOMMBITS will be by your side throughout the entire process, in coordination with every member of your team, always looking for new opportunities that will enable us to make the most of your investment in marketing.

EXECUTION

  • BRANDING ACTIONS
  • CUSTOMER ACQUISITION ACTIONS
  • CUSTOMER LOYALTY ACTIONS
  • CAMPAIGN DESIGN
  • SSUPPLIER SELECTION
  • TOOL SELECTION
  • REPORTING
  • TRAINING

OPTIMIzATION

  • TRAFFIC KPIs
  • KPI´s NEGOCIO
  • BUSINESS KPIs
  • ACQUISITION COSTS
  • CUSTOMER RECURRENCE
  • USER EXPERIENCE
  • STORE IMPROVEMENTS
  • CUSTOMER SATISFACTION

WE GET RESULTS!

This is the average evolution in our customers’ KPIs after the launch of their Marketing Plans. These improvements are possible thanks to the previous work in the definition and execution stages, but above all thanks to the high degree of involvement by the ECOMMBITS team. Your eCommerce store can be next!

Customer Results - ECOMMBITS Marketing Plan