EVERYTHING STARTS WITH A SEARCH
Any user’s purchase intent arises from a need, and the first step before they decide where they will end up buying is to search for information on online and offline channels. Having a presence in each of them will increase your probability of being selected. Let’s start with your SEO.
I WANT TO BE FIRST! THE GREAT OBSESSION
A justified obsession, as currently holding the first positions in a search is crucial to generate visibility and stable traffic in the medium and long term, without needing to attract it only through paid actions.
Search engines, led by Google, are the main channel by which a user will end up finding you on the Internet. They are so frequently used that users resort to them even if they already known your website or brand.
SEO amounts to 50-60% of traffic
and up to 70% of sales.
These figures apply to many of our customers, even those who have high-investment marketing plans. SEO continues to be their main channel to attract traffic, and also the channel with the best conversion rates.
SEO IS NOT DONE OVERNIGHT
OR FOR FREE!
Launching a good strategy requires several stages, from the initial definition, through the analysis of contents and competitors, to technical implementation and optimisation in later stages. SEO is not static, and thus requires investment and human resources to achieve good results..
HOW DO WE DO SEO AT ECOMMBITS?
For us, SEO is a strategy in itself. This strategy has a start but should never be abandoned. For this reason, we constantly work on each of the stages of the process. Competitors do the same, so if you stop too soon, you will lose what you have achieved until then.
THESE ARE THE AREAS ON WHICH WE WILL WORK IN YOUR PROJECT
ANALYSIS AND OPTIMISATION
ANALYSIS AND OPTIMISATION
WE ATTRACT QUALIFIED TRAFFIC = CONVERSION INTO SALES
CASE 1: PISAMONAS, ONLINE CHILDREN’S SHOE SHOP LEADER
CASE 1. PISAMONAS, ONLINE CHILDREN’S SHOE SHOP LEADER
More than 5 years working together, where the objectives were clear from the beginning, as well as the firm commitment of the client to invest and develop their SEO positioning strategy. The effort and investment have paid off and, year after year, the data has raised up and achieved the record of organic traffic in the first months of 2018.
Goal 1: Traffic generation, but always of the highest quality
We always sought to attract as much traffic as possible, but prioritizing the one with more quality or relevance (potencial buyer). Despite the usual ups and downs due to seasonality, year after year, they continue Beating the number of sessions records.
Result: As far of today, SEO channel is not only the main acquisition source (traffic and income), but the one with better conversion rate, even leading by a 60% channels like direct traffic.
Goal 2: Overcome all the SEO warnings!
Migration to Magento, migration to https, changes in UX and Design and new functionalities that in many eCommerce can cause a SEO catastrophe if they are not treated properly, at Pisamonas they have produced the opposite effect.
Result: Currently, Pisamonas has more than 2,800 keywords in the TOP 20 of Google Spain, 65% of them are on the TOP 10, that have helped Pisamonas becoming the leader in their sector, even above major players or Marketplaces leaders.
These are just some results for Spain, but the strategy has been scaling up and personalising to the rest of countries where Pisamonas has opened new stores, such as Portugal, Italy, France or UK, where there is still a long way to go for the brand.
CASO 2: JIMMY LION, ORIGINAL AND COOL SOCKS
Two years of work to get a good position from scratch. In the case of Spain, it seemed to be a simple challenge, but there were several determining factors to keep in mind that made the strategy become more precise: a new brand, limited competition but very well positioned and a reduced number of keywords that the rest also wanted or already had in Google’s TOP 3.
Goal 1: Get the more related keywords to the business
Result: In less than a year we managed to position all the target keywords in TOP 3. Besides contributing to the positioning as a specialized brand and the gradual traffic growth, it makes its conversion rate become one of the highest if we compare it with other clients we currently work with.
Goal 2: Gain SEO massive traffic and brand visibility
100% qualified traffic or direct conversions were not enough and especially in a new and business niche where making to know the brand and the product are essential to expand market share.
Result: We achieve positioning generic keywords like “socks” on the TOP 3 of Google Spain and make Jimmy Lion not just ascend next to its main direct competitors, but also Marketplaces such as Amazon and recognized brands that share part of its catalogue. Thanks to it, traffic and SEO income has doubled compared with 2017.
After starting up and setting the strategy in Spain, we started with the process in other countries where the competition is much higher like US, UK, etc., but where there is also a great potential for this business. This has just started! 😊