April 2022 - Page 4 of 8

In Finance

Solutions for Using Video in Sales: A Guide

April 21, 2022 No Comments

In today’s busy world, people are constantly looking for ways to reach their customers faster and more efficiently. It is why it is essential to have a digital presence.

However, not having an online presence can make staying connected to your customers and potential new ones difficult. Luckily, there are numerous solutions for using video in sales to communicate with your target audience and boost demand.

What Is It?

Video marketing uses professionally made video content to engage with potential customers and advertise your industry’s core demographic goods, operations, or branding. While the ultimate purpose is to increase service and sales sign-ups, it is also used to drive website visits and social media participation, boost general brand recognition, and cultivate customer loyalty.

You might consider using video as part of your billboard ad if you own a larger firm. Video content is rapidly becoming an inevitable part of corporate websites, and it may be used imaginatively in short or long forms to achieve a variety of marketing purposes.

Why Utilise It?

If you haven’t jumped on board the video marketing train, don’t panic. It is never too late. In some ways, you don’t have much choice. Digital advertising is gradually becoming the main player in internet advertising, according to recent trends and is vital for any organisation looking to establish a name for itself.

Utilising solutions for using video in sales provides you with several advantages. These include:

It is Popular

People increasingly watch videos online and expect to see them on social media. Also, some are addicted to media content such as music videos, comedic sketches, documentaries, and dramas.

YouTube is the next most popular platform after Google, with users watching more than 1 billion hours of video content every day. Companies’ short-form video content takes advantage of the public’s desire to view video content.

Various Platforms Allow Video Sharing

Ads and entertainment are ubiquitous on social media, with Twitter and Facebook establishing themselves as powerful video-driven platforms. Therefore, you must generate video marketing content if you want your company to be recognised and shared on social media.

On the other hand, video marketing is not limited to social media. It can also appear on your blogs, website, presentations, email marketing, and webinars.

It is Portable

According to a research study, roughly 73% of internet users would solely use their cell phones to surf the web. But instead, they’re watching more videos.

Texts on mobile devices are hard to read, but the video is well suited to the format. Video content that is easy to access via a smartphone will be more accessible than content that is difficult to read or view on a portable device.

Boost Sales Over Time

Video offers a higher degree of engagement than text because it involves less effort than reading. People watch videos, interact with your content, and buy depending on what they see.

The longer you can keep potential purchasers interested in your stuff, the more likely they will buy. Video can also create leads and persuade individuals to join projects.

Takeaways

Creating videos for digital networking is one of the simplest and least expensive ways for smaller businesses to make an impact with digital advertising. If you make captivating videos that emphasise your brand, represent your personality, and display your products and services, you will be able to increase interaction on your social media channels.

In Finance

Truth About Platinum Investment Revealed

April 21, 2022 No Comments

Precious metal investment has long been popular globally. It allows investors to enjoy a high liquidity level and dodge inflation. It also comes with no credit risk and lets you diversify your portfolio. But while most people consider gold and silver as suitable metal investments, you may also think about putting your money into other choices. Platinum can be an excellent option for precious metal investment in 2022 and beyond.

The popularity of this shiny white metal has become more rampant over the past years. It is because it has a higher boiling point than the other metals. However, if you are still wondering if putting your money on this type of metal is worth every cent, these details will prove the value of this investment. Make sure you have enough precious metals advice before taking the big step on investing your money.

What is Platinum?

Most people can distinguish this metal as a gleaming white material. However, it is heavier, stronger, and denser than white gold. It is also rarer and purer than gold.

Many jewellers also prefer this metal over the other options due to its durability and malleability. They can mould or press it into any shape without the risk of breaking or cracking. It is also shinier and more elegant than other metals.

Why Invest in this Metal?

Putting your money into this precious metal allows you to have a unique investment opportunity. Some of the things you will enjoy if you include it in your investment portfolio includes:

Low-risk entry for beginner investors who are unsure about what to get for their first venture
Minimal correlation to the action of traditional assets and survives well during instances of economic recovery
Broad range of uses in various technologies

Unexpected Uses of this Metal

The Royal Society of Chemistry mentioned that while this precious metal is popularly used for jewellery-making, its primary purpose is to create vehicles’ catalytic converters. However, there are other uses for this metal group that you may have never considered before.

Some of the most uncommon uses of Platinum include:

Helps Treat Cancer – In chemical forms, this metal can delay or diminish the division of existing cancer cells. It is also used in numerous drugs for treating cancer.
Makes Vehicle Safer – Silicones cured with this metal are used to cover and secure airbags from their triggering systems. It allows the airbags to stay stable for a long time without the risk of deterioration.
Boosts Personal Hygiene – There are numerous personal care products like shampoos, lipsticks, and even contact lenses created using the chemical form of this metal. It can also make medical elastomers that help heal wounds rapidly.
Keeps the Body Warm – The catalysts of this metal can create petrochemical feedstocks. It is the most common raw material needed to develop synthetic rubber, plastics, and polyester fibres to manufacture blankets and clothes.

What are the Best Ways to Invest in this Metal?

The ideal way to put your money into precious metals is to purchase them outright and get your hands on their physical form. Some of your options include buying platinum jewellery pieces, platinum bars, platinum bullion, and bullion coins.

It is also best to put your money on exchange-traded funds (ETFs) through traders with a trustworthy reputation in holding precious metals. You may also seek help from experienced investors who have a vast knowledge of the precious metals industry.

Investing in precious metals will help secure your investment portfolio. You only need to look for reputable sources where you can put your money to avoid the risk of losing your hard-earned funds.

In Business

Reasons To Secure an ISO 14001 Certification Right Now

April 21, 2022 No Comments

The International Organization for Standardization (ISO) is an independent group that has developed over 22,000 standards today. Moreover, there are only three main types of these and one of which is ISO 14001:2015 or the standard for Environmental Management Systems (EMS).

This standard provides guidelines and a solid framework for creating your company’s successful EMS. However, an ISO 14001 certification is voluntary, yet more organizations are now including it in their systems. As a result, there was an 11.5% or 36,000 increase in the total number of valid ISO 14001 certificates from 2019 to 2020.

The Benefits

The ISO 14001 standard has specific requirements designed for businesses to diminish their ecological footprint and thus their negative impact on the environment.

Construction and manufacturing companies will greatly benefit from better waste management and more significant resource lower-cost strategies. Similarly, small and medium enterprises (SMEs) and service industries can also be given an advantage and show their environmental commitment to using natural resources more efficiently.

● Improves Environmental Impact

An audit of your company’s environmental efforts and impacts will determine which areas the ISO standard can specifically help you.

Depending on your needs, the standard can provide you with guidelines on streamlining environmental processes to reduce pollution and waste from your business operations. It reduces resource costs and promotes more efficient material use that can reduce the carbon footprint and mitigate climate impact.

Addressing all current and foreboding environmental issues will guarantee you an iso 14001 certification.

● Reduces Costs

As mentioned above, improving your operational techniques can help save your company more money in the long run. New energy-efficient machines and a clean, modern working environment mean better and healthier working experiences. Your enterprise then prevents liability costs from the reduced accident risk.

In addition, your business can procure insurance at lower costs as you show your commitment to being eco-friendly and sustainable. The reduced energy bill and consumption and less water, material, and other resource input will also continually improve your environmental impact over time.

● Demonstrates Compliance

The certificate keeps your company in line with the regulatory and statutory laws and requirements. The guidelines don’t stop working once your business has acquired the certification. Thus, it is an ongoing task to implement the framework to prevent breaches and complications.

Most importantly, a negatively-seen company in the public eyes will not gain the favour and trust of consumers, especially an environmental advocate.

● Opens Up New Opportunities

Today, investors and stakeholders are similar to customers in prioritizing environment-conscious and trustworthy brands. Thus, demonstrating and establishing your environmental efforts and positive impact is crucial to acquiring sales and investments.

Furthermore, obtaining and maintaining the ISO certification builds your credibility that existing customers would choose to be loyal to and even recruit more allies. In addition, most organisations now prefer to work with ISO 14001-certified companies even if they haven’t worked with a company like yours before or they only know little of your brand.

The Maintenance

Getting an ISO 14001 certificate is a feat in itself. Thus, maintaining it is crucial for your image and better environmental impact.

Your company must have a clear-defined list of EMS-skilled and trained leaders and employees. These individuals must allocate roles and responsibilities to make your environmental efforts successful. In addition, every non-compliance, comment, and recommendation must be revisited and repaired.

Addressing all minor and significant concerns will be essential in maintaining your status as the ISO conducts regular audits and follow-ups.

In Tech

What Exactly Is Cyber Security Services?

April 21, 2022 No Comments

It delivers information services to give you a more assertive security posture, insulate your enterprise against threats, and reinforce your cyber defences. In addition, cyber security services assist organisations in analysing and managing their cyber risks.

Hackers’ strategies evolve every day, and organisations must keep up. In addition, many cyber security services offer tremendous monetary and non-monetary value to an organisation. Therefore, organisations must be aware of the most up-to-date tactics to defend against growing risks.

Cyber security solutions that your business needs to prevent cyber attacks include

Perimeter Security

The perimeter security solution is the first form of cyber security your company should have. This type of solution acts as a firewall between your network and the Internet. Moreover, these technologies increase the number of solutions and services to maintain security.

When there are many connections, a single piece of malware can infiltrate and spread throughout the network. To combat such threats, you’ll need to set up a perimeter security structure that protects critical data, apps, and services.

Intranet Security

Intranet security solutions are a sort of cyber security servicessolution. Protecting individual devices and PCs against malware infiltrating your local network is essential for cyber security.

Human Security

Many computer users feel that the only dangers they should be concerned about are creative hackers and software attacks. However, human errors such as using weak passwords, connecting to insecure networks, and responding to spam emails account for 23% of all security breaches.

Tips For Increasing Human Security Within Organisations:

Employee Training

Staff should receive thorough security awareness training to protect themselves and your company from various dangers. You can either host training sessions in-house or hire a third party to help you train your personnel.

Teach your staff about the capabilities of each type of malware so that they are aware of the warning signs if their device is infected, as well as the need for a strong password and correct password-setting practices. You should also require your employees to use unique passwords for various applications. Even if a hacker obtains a password, they will not be able to access all of the programs on your network.

Security Testing

Conduct security testing to confirm that your staff have received all of your required information. Security testing is a great way to reinforce the security procedures you want your personnel to follow. According to some research, security testing has helped certain businesses lower their sensitivity to threats by 20%.

What is Incident Response (IR), and why does your business need one?

Even the most sophisticated security infrastructure will not be able to prevent all invasions or harmful activities. However, you must be prepared to respond effectively if a security event occurs. It all comes down to how quickly your firm recognises, analyses, and responds to an occurrence.

It’s never been more critical to keep your network stable, reliable, and secure than it is now.

Computers, tablets, phones, and other devices that manage all of the demands from databases, email clients, programs, and other sources can cause issues and areas of vulnerability. It’s critical to have confidence that your company’s IT infrastructure is secure and monitored around the clock.

Your company cannot protect itself against data breach campaigns without cyber security services, making it an easy target for thieves.

Many businesses are forced to follow compliance rules, requiring extra degrees of data security to avoid catastrophic data loss and hefty fines.

In Finance

How Can Non-profit Executive Search Firms Help Your Organization?

April 21, 2022 No Comments

Like any other companies, non-profit organizations are looking for extraordinary and visionary leaders. Choosing the most efficient one who can appropriately guide the firm and connect with your employees may be complex. Several firms squander a great deal of your time and money by attempting to do everything themselves. If you’re looking for a potential decision-maker for your non-profit, don’t waste any more time and contact nonprofit executive search firms to find the best of the best.

The executive search specialists may customize the entire process. They could write job descriptions, scour the internet for prospects, conduct interviews, and oversee onboarding. These consultants maintain total openness throughout the process and actively include you in the decision-making process. If you’re still not convinced, keep reading to learn about the advantages of using a non-profit government search business:

Eliminates Scope Of Personal Bias From The Process: Personal biases would be present in the technique if you had an in-house staff to hire for executive roles. You eliminate these prejudices when you choose a non-profit executive search agency, and candidates elect to advocate their merits and compatibility with the organizational culture. The majority of manager search consultancies have access to applicants from all around the world. This ensures that the process is accurate and the team is diverse.

Organize Recruitment Efforts: Executive search specialists evaluate your company’s current situation. They collect feedback from various stakeholders to create a clean image of your company. This allows them to structure the job description and plan the entire recruitment effort. These efforts, in turn, go a long way in forming a suitable foundation for your firm that will eventually thrive.

Upholds Confidential Integrity Of The Firm: It’s not easy to keep your executive search firm’s strategy secret when you have an in-house staff. In general, it would disrupt the organization’s balance. An executive search specialist maintains a discreet and honest relationship.

Conserves Resources: Hiring non-profit executive search firms takes time, money, and effort. Furthermore, your in-house team may lack the necessary expertise to make the best decisions and select the most effective applicant. With the guidance of an executive search agency, you may save time and money by avoiding the costs of a wrong appointment. Besides, considerable time and resources lost training the unsuitable candidates can be saved and be put to better use.

Maintains Consistent Communication Channel: Executive search firms will interview many individuals before proposing a few of the most promising candidates to non-profit decision-makers. However, suppose some of the most talented individuals look uninterested in working for a non-profit. In that case, the search company must provide input on what the organization’s independent directors may need to change in their requirements or specifications. A verbal conversation via email or phone calls every other day can provide the search business with a better chance of identifying the right persons.

Summing Up: While NGOs are operated similarly to other businesses, there are significant differences that necessitate different types of leadership. Alternative firms cannot provide insight that search firms aware of these types of organizations can. The more experience an executive search agency has working with NGOs, the higher the quality of candidates they’ll interview and the easier it will be for the organization to rent. With all these perks in store, you must seriously consider seeking the services of one for your firm.