As a business owner, you have enough on your plate. The idea of writing a blog every week or so just feels impossible.

Make no mistake, web content is an absolute must, even in the era of social media and video. Customers rely on the info your site provides, and if you’re not staying up to date…well, you can kiss that #1 spot on Google goodbye.

Of course, you don’t have to do it alone. Below, we’ve listed four of the best reasons for hiring a website content writer. Keep reading to find out how you can beef up your blog!

  1. Audiences Crave Written Content

Blogging might seem like a thing of the past, but don’t get it twisted, 77% of Internet users read blogs.

By not providing a collection of great web content, you’re doing yourself and your audience a disservice.

Written content is an excellent way to offer important information to your customers. They want to learn and be entertained.

For businesses, this means there’s an important pain point to hit. By providing that content customers crave, you’ll earn their loyalty, which often translates directly to sales.

  1. You’ll Improve Your SEO

If you’re not on the first page or two of a search engine, you may as well not have a website at all. Of course, one of the cornerstones of SEO is content marketing.

By writing articles that incorporate high-value keywords as well as internal and external links, you’ll perform significantly better on search engine queries.

Furthermore, establishing a business blog allows others to link to your website. These links are essential, as the more sites that link to your website, the more authority you have according to search engines.

  1. It’s Faster and Easier Than You’d Think

Think you can’t afford a content writer? Think again!

You don’t need to bring in a new hire. Instead, you can save a ton of money by outsourcing your content writing needs.

Rest assured, you’re still going to get high-caliber work. You’ll even have final say over the project

However, since you’re not spending money on onboarding or new supplies, you can reinvest that cash into your business.

And if that isn’t reason enough, it’s worth noting that you can hire a content writer ASAP. Check out this link for more info on how.

  1. Poorly Written Content Ruins Your Reputation

Imagine you’re about to make a huge purchasing decision. You decide to do some online research, so you check out one of the blog posts Google recommends.

A few sentences in, something starts to feel off. The post is full of grammatical errors and misspellings.

Suffice to say, you wouldn’t trust that source anymore.

Writing articles on your website functions the same way. If you’re publishing post after post filled with errors, you’ll lose the audience trust you’ve worked so hard to build.

Professional content writers deliver quick, well-written content that’s almost ready to publish when it reaches your inbox. Just make a few adjustments if necessary, and you should be good to go.

Invest in a Website Content Writer Today

A website content writer offers more to your business than just pages of blogs. They offer SEO experience, audience value, and a chance to build your brand’s reputation.

Whether you’re thinking of hiring an in-house team member or you’d rather outsource, know that hiring a content writer is a wise investment.

For more tips on growing your business, make sure to check out the rest of our blog.