There are some obvious solutions for generating strong search engine optimization results for your business: making sure Google can crawl your site, optimize the load time on your page add internal links to your website, to name just a few.

But if you want to push those rankings even higher, you may have to invest time and energy in creating unique, quality content for your site.

If you’re not convinced it is worth the effort, here are three reasons you should change your mind:

  1. Content helps to generate a high click-through rate (CTR). If you want to rank higher on Google, you will need to improve your CTR — or users clicking through to your site. This tells Google how relevant users are finding your site.
  2. Content helps you generate backlinks. Backlinks — also known as inbound links or incoming links — are links to your website from another website. High-quality backlinks (backlinks from already high-ranking websites) are essential for SEO because they serve as a vote of confidence from another trusted website. Ultimately, the more quality backlinks you have, the higher your Google ranking is sure to be.
  3. Content improves the user experience. When you have a well-thought-out content strategy for your website, it inevitably improves the experience your uses have on your website. Not only does it add the expertise to your site that users are looking for, but it also helps to add a structure to your site that helps with navigation.
  4. You can use content to incorporate keywords. By creating quality content, you can strategically incorporate the keywords that are most relevant to your business and that will help you to rank well against your competitors. Before you go loading your site with an abundance of keywords, however, make sure that you are doing the research, so you know what the best keywords are. Also, be sure that you aren’t keyword stuffing, which could result in your site being flagged by Google and other search engines. According to MOZ, it’s good to start with between one and 15 keywords.

Content is a great way to help improve your SEO efforts. It can often take a lot of work to implement, but it’s important to remember that you don’t have to go it alone. There are enterprise SEO services available that can help with the effort. Companies like MOTOZA can help your business with everything from content creation to building your Google My Business listing to improving your domain authority and increasing your website relevance.