Did you know that good branding is the key to customer loyalty? That’s right, if you want return customers, you need to make sure that your branding is on-point.
But what can you do to set your business apart? There are so many impressive brands out there competing for your audience’s attention!
We’re here with a few quick branding ideas that can set you on the right path. Read on to learn some of our favorite branding tips.
Consider Scent Marketing
If your business has a brick-and-mortar location, scent marketing is a great way to boost your overall brand and marketing strategy. But what is it?
Scent marketing is the practice of using smells to influence customer decisions and make your brand more memorable. Scent is one of the most powerful memory triggers, so if you play your cards right, your customers might remember your business when a familiar scent pops up.
When you create your custom scent, consider the “vibe” that you’re trying to convey. Do you want your customers to feel relaxed and calm, or invigorated? Go here for more information about custom scents for your brand identity.
Follow Social Media Trends
If your business targets young people, social media is vital. If you want to stay hip and trendy, try following popular social media trends.
Browse the web and look for what’s popular on apps like Instagram and TikTok. Is there a way to naturally incorporate that trend into your own marketing strategy?
Don’t try to “force it,” but if there’s a way that you can use a dance, a sound, or any other type of trend, take advantage of it! You might find yourself trending!
Use Unique Packaging
If you sell a product, don’t underestimate the value of good packaging.
Sure, it’s expensive to use unique packaging, but the payoff could be huge. Consider, for example, makeup brands that use packaging that looks like candy or other sweets. Even though the quality of their products might be about the same as other brands, people flock toward the cute packaging.
Even if the packaging is disposable, making it unique will also make it more eye-catching (and “Instagram-able”).
Don’t Forget Traditional Marketing
Too many business owners underestimate the importance of traditional marketing in 2022. Because of this, if you take advantage of traditional marketing, you’ll make your business stand out.
Consider things like business cards and flyers to put around town. If you want to get really creative, try to involve your business in local events. You could be a sponsor or set up a booth.
This will get more eyes on your business. People love supporting local businesses that get involved with the community.
Try These Branding Ideas
If it’s time to update your branding strategy, try one (or all) of these branding ideas. Whether you’re keeping your strategy digital, you’re upgrading your packaging, you’re using scents, or you’re going old-school, you have so many options!
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