Understanding the implications of your company’s financial performance can be difficult. One important form of financial analysis is revenue run rate. Revenue run rate is the projected annualized revenue, calculated by dividing your quarterly or annual revenue by 4 or 12 respectively. This calculation helps you understand the long-term value of your company given its current revenue generation capabilities.. With that in mind, here is what every business owner needs to know about revenue run rates.

The importance of revenue run rate 

A simple and useful way to gauge the success of a business is by measuring its revenue run rate. Run rate revenue helps you to understand the long-term potential of your company and compare your performance with others in your industry. You should know your company’s revenue run rate when considering the capital your company can acquire to invest in future growth.

The impact of your revenue run rate on your financial situation is enormous. For instance, if you currently have a revenue run rate of $250,000 a year but are looking to expand your business by opening new branches in New York and China, the financial implication of adding a new branch in China is huge.

Revenue run rates help investors analyze your company’s financial health

Your revenue run rate is a proxy for the potential revenue of your business. It’s a key financial metric for investors. In fact, many equity investors look at revenue run rate when deciding whether to invest in your company. 

In other words, by knowing your company’s revenue run rate, investors can make an informed decision about your company’s future prospects. Investors need to consider your business’ potential profitability when making an investment decision about a company. This is because it gives them the ability to gauge your company’s potential for long-term growth. An evaluation of run rate revenue may be one of the first steps you need to take when seeking financing.

Calculating revenue run rate

One easy way to estimate your revenue run rate is by looking at your annual and quarterly revenue. Most businesses earn a set amount of revenue in a quarter, and many use this revenue as the basis for their revenue run rate. Some businesses, however, use a shorter window to calculate their revenue run rate. For example, a business that issues $1,000 in sales on a daily basis could count its revenue run rate each day for a 30 day period. 

In summary

Knowing your company’s current revenue run rate will provide you with a better understanding of how it will perform in the future and help you identify potential ways to better manage your business’s finances.

In addition to this, understanding how your company’s revenue will scale up or down over time can also help you make strategic decisions about how to adjust your staffing, strategies or business model. By understanding how to properly forecast future revenue, you can better measure the overall health of your business.