Digital advertising has skyrocketed in popularity over the last decade – in 2021, an estimated $329 billion was spent on these costs alone. So how much does SEO cost for a small business?
In order to properly survey an SEO cost guide, several factors must be considered, especially when it comes to small businesses. With some basic SEO services, a small business can jump to the front of the line in online searches, including on Google Maps.
First, let’s talk briefly about the biggest question…
What Is SEO?
SEO stands for Search Engine Optimization. It’s a fancy term for an online marketing strategy that gets a business to show up near the top of search engine queries – for small businesses think “<insert service here> near me.”
Let’s say you have an HVAC company, and you’d like for your business information to show up near the top of the list when someone types “HVAC services near me.” Can you imagine how much business that could generate for your operation?
Now, it’s fair to admit that HVAC services are not the most enthralling of subjects to the common consumer, so hiring an SEO company for HVAC SEO can take that burden off of you – the business owner – and someone else can work to drive traffic to your business for a fee.
How Much Does SEO Cost for a Small Business?
That all depends on the type of SEO services you are looking for. If you’re looking for someone to pop in and update the information on your site once a month on a project-by-project basis, you can expect to spend less than $100 per month if you hire an individual.
On the other side of the coin, if your site sees hundreds of clicks a day and needs constant attention, it is going to cost significantly more. With that said, if you’re looking for HVAC SEO as a small business, you can consider the former.
Where Can I Find an SEO Company?
Ironically, you can just type that question into a search engine! There are quite a few SEO services in marketing hubs like New York and other commerce-driven areas.
Call an Established SEO Company for Your Marketing Needs
It’s tough for a small business to get noticed in an increasingly competitive business environment – hiring an SEO company can help you stand out in a big way.
To answer the question “how much does SEO cost for a small business,” the answer is…not much. When you factor in the amount of revenue that will be driven toward said small business, the cost of SEO services is a drop in the bucket.
Think of it like this – 30 years ago, you would’ve paid $200 to be on the front page of the local newspaper every day for a month, right? SEO services work the same way, only cheaper…and much more interactive and effective.