The small business industry is both seductive and elusive. The truth is, it’s not difficult to start your own business. Even if you have limited funds, you can start small and expand your company.
All you need to do is make more sales and grow your customer base. Herein lies the challenge.
Opening a business is easy. Keeping one running is another story. This is evidenced by the fact that 50% of small businesses fail by year five.
To stay alive in a competitive market, you must implement clever marketing campaigns. You need to market your brand as something better and different from your competitors. Just as importantly, you need to make sure enough consumers are seeing your marketing message and remembering your name.
We are here to help you accomplish these feats. Keep reading for three effective marketing campaigns.
- Social Media Giveaways
Most Americans have one or more social media accounts. Social media allows us to stay up-to-date with friends, current events, and everything trending in our world. As a small business owner, social media platforms are ideal for expanding your brand awareness and attracting customers.
Hosting a free giveaway on social media is one of the most clever marketing campaigns. Users can earn points toward the giveaway by following your account, engaging with your posts, and tagging their friends.
After several weeks, you’ll gain tons of followers and visibility. All it will cost you is time and a free product. Hopefully a branded one. Custom Baseballs, Quality branded T-shirts and face caps can do big justice to improve your brand.
- SEO Marketing Campaigns
Clever marketing campaigns don’t necessarily require outside-the-box thinking. You’ve probably heard about the importance of SEO to no end. However, there’s a reason SEO marketing is so prolific in business advertising – because it’s effective.
Invest in a long-term SEO campaign designed to increase your brand awareness through search engine visibility. This entails keyword research, on-page SEO, off-page SEO, and more. You can learn more about this high-yield strategy in this blog post.
SEO content marketing also adds value to your website. You can create informative blog articles that give consumers a reason to come to your website and stick around. Embed internal links in these articles to organically lead users to your products or services.
- Email Campaigns
Email marketing is one of the best marketing campaigns you can invest in. This is because email marketing is a form of retargeting.
Encourage consumers to join your email list by offering discounts, free ebooks, promotional services, and other valuable incentives. If they subscribe, it means they’re interested in something about your brand. In other words, they are a prime target for your marketing message.
Create an email campaign that delivers the promised incentive and follows up with compelling content. This could be more discounts, valuable information, advice, etc. Your goal is to keep the consumer hooked.
Want to Learn More About Clever Marketing Campaigns?
There are tons of clever marketing campaigns out there for creative and motivated business owners. We recommend starting with the three tactics listed above to get the ball rolling.
And if you’re looking for more marketing tips, financial advice, and small business guidance, look no further. Our blog is a hub of information for entrepreneurs like you.