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If you’re a marketer who needs help building a targeted audience, Meta Ads Manager can help. The program offers several audience options, ranging from hundreds of thousands to millions of users. Moreover, it allows you to layer audiences to increase your prospecting efforts. The Meta Business Suite offers an array of audience options. These can range from hundreds of thousands to millions of users. You can also layer your audiences to expand your prospecting campaigns. For example, if you have multiple locations, you could use the Lookalike audience feature to reach people who are likely to be interested in your multi-location business. When a user lands on your website, you can create a custom audience from their data. Depending on your business type, this audience can be either new or existing customers. Custom audiences are a great way to ensure that your ads are being shown to people similar to your customers. Custom audiences can also help you improve your business’s brand awareness. People engaged with your content are likely to trust your brand again.

Increase your bidding budget

One of the ways to increase your bidding budget with Meta ads manager is by using cost caps. This feature allows you to set a maximum price per click and will allow Meta to serve your campaigns to a larger audience. This feature is excellent for small and large businesses, enabling you to move inventory profitably. First, you need to make sure you know what the minimum budget is for each ad type. Second, you must decide whether to use automatic or manual bidding. If you choose the first option, you should set a daily budget of at least USD 1.00. After setting your budget, choosing your target audience is next. After choosing your audience, you need to select the bidding strategy that is most effective for your campaign. You should also set your audience to be relevant to your business. Lastly, you need to set up your ad campaign. 

Dynamic product ads

Dynamic product ads are a great way to target your website’s audience. They will automatically pull images from your catalog and include ad text and link descriptions. They will display different images for different users. This way, you’ll be able to target people who have already visited your site and viewed your products but haven’t completed the purchase. They’re also helpful in targeting warm audiences who haven’t yet made a purchase. They can also provide a push to make them meet the purchase. Dynamic ads are based on Meta AI, which uses data points to show consumers relevant products.  Setting up dynamic product ads is a straightforward process. First, you must upload your online store’s product catalog. Your product catalog will list all the items you sell in your online store. These products will be used in your ads. This ad benefits retail brands because it offers a stress-free way to simultaneously promote a range of products. A standard carousel ad can display up to 10 products. If your product catalog contains more than 20 products, you can consider creating dynamic ads for each product.

These ads can be used for both e-commerce and non-e-commerce campaigns. However, creating a product feed to create a dynamic ad campaign would be best.

Lookalike audiences

Lookalike audiences are a great way to target similar customers. Lookalike audiences are available by country or region and are calculated using a scale from 1 to 10. The smaller the number, the smaller the audience, and the larger the number, the larger the audience. You can also specify the percentage of your audience in your lookalike audience. You should use 2% to 4% of your total audience for the best results. Lookalike audiences can be as small as one thousand people or as large as a million people. Smaller audiences are more like your source audience, while larger ones are less similar. This flexibility allows you to try different audience sizes and see which works best. Choosing a smaller source audience is best, but you can also use larger audiences to broaden your targeting.