In 2020, consumers watched 12.2 billion minutes of online videos. This statistic highlights the importance of investing in high-quality content for your business.

However, most people don’t have the time or money to invest in a professional video editing suite, so their videos always look like they were made by amateurs.

Not only do poorly edited videos look unprofessional, but they can also hurt your brand’s image.

But don’t worry. Keep reading, as this video editing tips article will show you how to make higher quality videos without spending a fortune on software or hiring a professional editor.

1. Use High-Quality Footage

Poor image quality will quickly ruin a video, no matter how well edited it is. Make sure to use good-quality footage to start with.

You can find high-quality B-roll footage at places like Pexels and Videvo. These will give you a more polished look when you edit videos online.

2. Use a Strong Soundtrack

A good soundtrack can really elevate a video, and help to set the tone and mood. Choose something that fits the feel of your video and that you’re happy with.

Many video editing tools come with stock audio files, so check them out before purchasing royalty-free music.

3. Keep Your Edits Concise

Long, drawn-out edits can be frustrating for viewers and can quickly lose their attention. When inside your video editor, try to keep your edits short and sweet, while still conveying all the necessary information.

4. Use Transitions Sparingly

Transitions can be a great way to add some visual interest to your video, but using too many of them can be distracting and overwhelming. Use them sparingly and only when they genuinely add something to the video.

5. Make Sure Your Audio Is Clear

Bad audio can be just as jarring as poor image quality. Be sure to use good-quality microphones and recordings, and edit out any unwanted noise in post-production.

You can achieve clear audio inexpensively with many great lavaliers (lapel microphones) available for around $50.

6. Add Subtitles or Captions

Subtitles and captions can be a great way to make your video more accessible. They can also help to ensure that viewers don’t miss any important information.

For example, if part of your audience is hard of hearing, subtitles and captions can make sure your message is seen by everyone.

  1. Export in the Highest Quality Possible

When you’re finished editing, be sure to export your video in the highest quality possible. This will ensure that your video looks its best when it’s shared online.

Want More Video Editing Tips Like This?

By following these video editing tips, you can make sure your content is of the highest quality. Creating great videos isn’t easy, but it’s definitely worth the effort.

The importance of video quality may seem insignificant to you at the moment, but rest assured that these tips can increase audience engagement, which will increase your company’s profits.

Want more content marketing advice like this? Check out our blog!