Customer experience (CX) means everything in business. Failing to live up to customer expectations can massively impact your bottom line. It’s not surprising that owners and managers are looking for ways to elevate the customer experience. Here are six foundational strategies for giving your target audience the very best.

1. Make Use of Automated Marketing Tools

The human touch is critical for CX. Paradoxically, the same is true of automation. Tools like customer relationship management software and sales force automation systems may seem impersonal, but they play an invaluable role in keeping relationships intact. Costs and capabilities vary, so keep your goals in mind when asking questions like “What is customer data platform?” Ultimately, automated tools are only as effective as those designing and deploying them. Learn what each system can accomplish for your company’s unique requirements.

2. Understand Your Target Audience

A perennial stumbling block to good CX is a lack of consumer data. Customer relationships are built on a foundation of comprehensive statistics. While researching demographics is always a good idea, one of the most effective market research methods is giving surveys. Surveys can be sent by email or included on your professional website. If you send them directly, it’s beneficial to individualize them according to that customer’s journey with your company. Focus groups, either in-person or online, can help you gain a particularly nuanced appraisal of consumer opinions. The more data points you have, the easier it is to plan marketing campaigns.

3. Keep Quality Standards High

Research by Statista found that a plurality of consumers (28%) listed faulty products as the reason they lost confidence in a brand. It can be tempting to cut corners during a market downturn, but this can be a costly mistake in the long run. Customers are price-sensitive, but reducing the cost of offerings shouldn’t be done at the expense of perceived value. This task can be simpler than one might think since objective measurements of quality don’t always align with perceived value. Learn what your particular niche values and cater to that desire.

4. Offer Omnichannel Touchpoints

In many ways, customer service is the core of CX. A well-known study by Zendesk discovered that 42% of consumers engaged in higher purchasing from a company that gave good customer service. 52% walked away from that brand entirely. The best customer service takes an omnichannel approach. Surveys have found that live phone operators, email, and live chat with an online representative are the top three preferences of consumers. Give them all of these modalities as options. Social media also makes a convenient touchpoint since these channels are where they go for brand information. Meeting customers on their preferred channels is crucial to effective CX.

5. Personalize the Customer’s Journey

Customers overwhelmingly prefer to have personalized contact with a brand. That starts with customer service, but it doesn’t end there. Giving customers tangible rewards for repeat buying is an excellent place to start. A good practice is to do this in concert with a multichannel digital marketing campaign. Send special VIP offers via text and email. Offer personalized recommendations for future purchases based on past choices. Always follow up with customers after a survey or focus group event. Starting an affiliate program might also be worthwhile if it works with your business model. These positive experiences turn loyal customers into active brand advocates.

6. Empower Your Workforce

The customer experience starts and ends with the treatment of customers by your representatives. Recent research found a statistically significant correlation between employee attitude and customer satisfaction. The best way to engender this attitude is to create a positive work environment. Solve conflicts between employees as soon as they arise. Prioritize the physical and mental well-being of all team members. Incentivize their efforts in ways that go beyond the stereotypical pizza parties and company awards. If they know they’re part of the company vision, that attitude will trickle down to customers.

Good customer experience is a consequence of the culture of your business. Customers are the reason your company exists, so make them the center of how you do business.

If you are not an extremely successful, well-funded startup business or a hugely profit-making corporation with budgets so big that you can afford to blow meaningless money on anything you like, you might view employee engagement as a thing you can take or leave.

However, staying away from employee engagement ideas that work is not a strategy itself. It is a passive move that does not work in your favor and leaves you with no proactive multiple-variable plan B.

How do you engage your employees when you look down that payroll list and feel that throws money at the problem?

Read on for a few ideas to get you started.

1. Encourage Employees to Take Breaks

When it comes to employee engagement, one of the best things you can do is encourage your employees to take breaks. This gives them time to recharge and come back to work with fresh energy. There are a few ways you can do this.

Allow Flexible Break Times

Employees should be able to take a break when they need it, not just when it’s scheduled.

Create Break Rooms

Make sure there are comfortable places for employees to relax and take a break. This could be a lounge area with chairs and magazines, or a quiet room with comfortable recliners.

Offer Break Time Activities

Provide things for employees to do during their break, like yoga classes, massages, or game rooms. This will help them relax and come back to work refreshed.

2. Encourage Employees to Socialize

Employee engagement ideas that work about encouraging employees to socialize, may include creating opportunities for employees to interact with each other outside of work hours. This can be done by organizing social events, sports teams, or volunteering opportunities.

3. Offer Opportunities for Growth

One of the best ways to engage employees is to offer growth opportunities. When employees feel like they are progressing in their careers, they are more likely to be engaged and invested in their work.

Some ways to offer growth opportunities include providing development opportunities, offering promotions, and giving employees the chance to take on new challenges. 

4. Make Sure Employees Feel Valued

Employee engagement is key to ensuring that employees feel valued within an organization. Here are a few ideas that can help promote employee engagement and make sure employees feel valued.

For new hires, you can give them new hire gifts. For old ones, encourage them to share their ideas and feedback openly. Make sure they feel heard and that their input is valued by implementing their suggestions whenever possible.

You can also promote a culture of appreciation by regularly thanking employees for their hard work and contributions.

Then, offer opportunities for employees to grow and develop within the company. Encourage employee input and involvement in company decision-making.

Unique Employee Engagement Ideas That Work

If you’re looking for some great employee engagement ideas that work, you’ve come to the right place. From providing employees with opportunities for growth to ensuring that your employees are comfortable, there are plenty of things you can do to keep your employees happy and engaged.

So what are you waiting for? Start implementing some of these great ideas today!

Interested in learning more about how to increase employee engagement? Then make sure to check out the rest of our business blog posts today.