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Hey you young, hip, and happening marketing grads! Are you ready to dig into some totally radical, l33t marketing hacks? Ready to get that advertising game on fleek and your Insta campaign lit?

If reading through the start of this had you absolutely cringing, you’re not alone. Pro tip: Don’t abuse slang like this. It will make your target audience move elsewhere, and could even be a form of cultural appropriation.

What exactly are target audiences? Read on, and we’ll give you a simple explanation and some target audience examples, as well as how you can reach them.

What Is a Target Audience?

A target audience, sometimes referred to as a target market when you sell a product, is the group that your product or service is supposed to reach. They’re the audience or market, the group of people, that you target or focus on with your advertising campaigns.

These are the people you want to use your company’s products or services the most. That’s not to say that you shouldn’t include other markets, but that this audience is your primary focus.

What Are Some Target Audience Examples?

One simple way to look at target audiences is the four-quadrant model used by Hollywood. It divides the potential viewers and consumers into four groups: young people, older people, men, and women.

Obviously, for product marketing purposes, this is a bit simplistic. Some other target audience examples that are less broad might include:

  • Mothers, especially mothers of young children
  • LGBTQ+ people
  • College graduates
  • Children and preteens

Each of these groups will require different marketing strategies to address their needs. Even if you sell products (or a type of product) that can apply to all of them, you should try to tailor your ad campaign to a specific target demographic.

How Can You Reach Your Target Audience?

Once you’ve figured out your target market, it’s time to consider how you can reach them. The most effective way these days is to trust algorithmically targeted marketing aided by Google or by these solutions from Finecast.

However, if your target audience has ad blockers installed, you might be able to reach them through a concerted social media campaign if they’re younger. You could also go the cold-calling route for older clientele, or send out pamphlets in the mail.

Reaching your target audience is about understanding the way they think and the places they’re going to look for information, products, and services.

Let’s Review What We’ve Learned

So, what is a target audience? Simply put, it’s the audience you’re targeting with your marketing campaign. Common target audience examples run across ages and socioeconomic brackets. So, it’s up to you to determine which market you can reach the best with your business by conducting thorough market research.

Did you find this article about target audiences and basic targeted marketing helpful? Would you like to read more about how to advertise to people in the modern era? If so, then check out the Business section of our blog for more!

Today, about half of the workplaces in America adhere to a more casual dress code. We can thank big tech companies for setting the trend.

In reality, dress codes vary so much due to workplaces’ nature and culture. For instance, the employee dress code at fast-food chains differs from law firms.

Dress codes send both employees and customers a message about how a business conducts itself. Send the wrong message and it loses respect. Furthermore, we want to show the public that employers know how to manage employees.

But how do employers specifically set dress code rules?

Read on to learn the key factors employers must consider!

Employee Dress Code Policies 101

First, we want to set the tone. Introduce the company, the nature of its work, which employees this policy applies to, and so on.

At this point, we can choose from 4 approaches: business formal, business professional, business casual, and casual.

Business formal states that employees must dress their best. This means tailored suits, ties, or tuxes for men and pantsuits, skirts, or professional dresses/blouses for women. This policy remains conservative.

Business professional follows similar procedures as above. Yet, employees can add personal touches and play around with colors/patterns within their outfits. Men can wear funkier ties, while women can wear brighter colors.

Business casual tosses the suits and ties, the pantsuits and skirts. That said, it still retains professionalism with khakis and button-downs, slacks, and blazers.

Casual sums up what most people wear in their day-to-day lives. It looks like jeans, T-shirts, sweaters, and polos. Employees should still arrive at work neat, clean, and presentable.

Some employers require formal uniforms, others might simply want engraved name badges.

Regardless of the dress code policy, all workers should look like professional employees.

Grooming and Restrictions

How we look matters just as much as what we wear to work. As such, employers should discuss any specifications within their dress code policies like:

  • Should attire be wrinkle-free?
  • Should workers have their nails trimmed or treated in a certain way?
  • Should workers have their hair done in some fashion?
  • Can workers have visible tattoos?

We must also avoid any discrimination against race, sex, gender, religion, disability, etc. We can examine our scope of power and limitations here.

Other Factors to Consider

Sometimes, employers need to grant others exceptions to the dress code. They often offer a separate policy in these cases. Managing employees means we have to build in flexibility.

Workplaces should accommodate employees with disabilities or religious restrictions.

For example, workers in a wheelchair may feel uncomfortable wearing a skirt or tighter-fitting pants. This requires a laxer substitute for a business formal or professional policy.

A Final Word on Dress Codes

All in all, an employee dress code signifies more about the workplace than the employee. It provides insight on the culture, belief systems, and nature of work.

Whatever the dress code policy, we should always remember to remain fair, clear, and consistent. While we may not face any legal consequences with a lackluster dress code, it certainly reflects our professionalism and image to the public, potential clients, and employees themselves.

Like this article? Then check out our website for more interesting content!

Are you hoping to expand your business into Asia?

Around 4.561 billion people live in Asia; just over half of the world’s population. Over the past few decades, several Asian countries have experienced massive economic growth. According to Business Insider, China and Japan have the 2nd and 3rd largest economies, right behind the United States.

India comes in at #6, while South Korea placed 10th. This means that residents of Asia exhibit great buying power.

To take advantage of the business opportunities available in Asia, you need to know how to break into the Asian market. Below, we’ll get into our top tips for growing your company on the eastern continent. Keep reading so you can improve your chances of success!

  1. Choose a Country

If you’re trying to break into the Asian market, you might want to start by focusing on one country at a time. If you don’t, you might find it too difficult to try to appeal to people in multiple countries. It also might get hard to research and comply with all the local laws at the same time.

When choosing a country, you should do some market research. Find out where people buy products like yours and collect as much information on them as possible.

  1. Figure Out Local Laws

Once you’ve chosen a region, you should figure out how to remain legally compliant in that region. Talk to local officials about the rules regarding establishing offices in that area.

You should also learn about any customs-related laws that would inhibit exporting your products to people in this area.

You will need to figure out the local tax laws, too. Get tax services here if you’re thinking of expanding to Hong Kong!

  1. Get on Popular Social Media Sites

Instagram, Facebook, and Twitter may reign supreme in the United States, but that’s not true everywhere. In fact, in countries like China, these platforms are blocked.

Instead, Chinese internet users log onto platforms like WeChat, Weibo, and Douyin. Learning how to market yourself on these sites will help you reach a Chinese audience.

While Instagram, Facebook, and Twitter may not be blocked in other regions, you should still make sure they’re the most popular sites in the region you’re trying to target.

  1. Hire Marketing Experts Who Are Native Speakers

You’ll have more business opportunities in Asia if you hire marketing experts who speak the language spoken in the area you’re trying to target.

It’s important that you hire people who have a native-level understanding of the language. Otherwise, you might make unintentional grammatical mistakes. Likewise, these marketing experts should have a fluent knowledge of the country’s culture so you don’t end up accidentally offending your audience.

  1. Hire Translators

Professional translators serve an important purpose when you’re trying to do business in Asia. You might need professionals who can translate documents, phone calls, or even meetings.

If possible, hire someone who comes with years of professional translation experience. That way, you’ll be less likely to have important concepts get mistranslated.

Ready to Break Into the Asian Market?

Now that you’ve read this article, you’re more poised to break into the Asian market.

Business expansion into Asia can serve as one of the smartest decisions you make for your company. If you keep these tips in mind, you’ll be more likely to see success without as many issues.

Want more articles like this? Check out the rest of this website today!

Becoming a great leader requires more than a glib tongue or a good haircut. If you want to lead well, you need to prepare yourself.

You are not alone in needing to work on your improving leadership skills. Many people find themselves in positions of responsibility without the knowledge to navigate their way. Without guidance and training, these people flounder.

Luckily for you, we have compiled a list of some of the latest tips to help you improve your skills and step into your leadership position with confidence and grace. Keep these pointers in mind to become a better leader.

Define Your Goals

Defining your goals is the first and most crucial step in improving your leadership skills. Without knowing what you want to achieve, you will never be able to lead others to success effectively. Take the time to sit down and clearly define your goals for yourself and your team.

Write them down and keep them visible so that you are constantly reminded of what you are working towards. Once you have your goals defined, you can develop a plan to achieve them and find more here.

Set a Positive Example

One of your primary goals as a leader is to set a positive example. Leaders need to be able to do what they expect from their followers. If a leader wants respect, they need to give respect.

If they want to be trusted, they need to be trustworthy. Leaders also need to be able to handle frustration constructively. If a leader gets angry and lashes out, it will only breed resentment. But if a leader can stay calm and work to find a solution, it will show that they are in control and help to build trust.

Encourage Input From Others

There are many ways to encourage input from others when it comes to leadership skills. Some tips include:

  • Encourage team members to share their ideas during team meetings
  • Allow team members to take the lead on projects and tasks
  • Encourage creativity by holding brainstorming sessions
  • Soliciting feedback from employees regularly

By following these tips, you can create an environment where employees feel comfortable sharing their ideas and opinions. These types of management will help improve communication and allow for better decision-making.

Seek Feedback

One of the latest tips that make improving leadership skills a simple process is to seek feedback. This can be done by setting up a meeting with your team and asking for feedback on your performance. Seek input from your employees on what you can do to improve your leadership skills. You can also seek information from a mentor or coach or look for feedback from others in your professional network.

When you get feedback, take the time to truly listen to what is being said and reflect on how you can use that feedback to improve your leadership skills. Remember, leadership is a journey, and there is always room for improvement!

This feedback will help you identify areas you need to work on and make changes accordingly. It is essential to always be open to feedback and make changes to improve your leadership skills.

Keep Learning

Leadership is an essential skill for anyone in an intelligent management position. Luckily, a few simple tips can help you improve your leadership skills.

First, keep learning. There is always room for improvement, so read some books, take classes, and attend conferences to learn more about leadership.

Second, delegate tasks and responsibilities to others. This will help you free up your time and allow you to see how others handle leadership responsibilities in workplace culture.

Third, be open to feedback. Accepting positive and negative feedback will help you learn and grow as a leader.

By following these simple tips, you can become a better leader in no time.

Building Your Leadership Skills Toolkit

Leadership skills are essential for anyone in a management position. According to “Building Your Leadership Skills Toolkit”, the latest tips for improving leadership skills are:

  •  Understand your strengths and weaknesses
  •  Be aware of your emotional triggers
  •  Communicate clearly and effectively
  •  Set the example
  •  Train and coach others
  •  Delegate effectively
  •  Encourage creativity
  •  Make decisions based on data
  •  Foster a positive environment
  •  Recognize and reward good performance

Make Time for Reflection and Learning

It is essential for anyone in a leadership position to take time for reflection and learning. This can be done in several ways, such as reading books on leadership, taking courses, or attending seminars. There are also online educational sites that you can sign up for to take classes or go to school for a higher degree. However, the most important thing is to put what you learn into practice.

You should also think about the decisions you make and look at them from the view of your coworkers. Did you make the best decision possible with the information that you had? Was the decision made with the correct intent? These questions will help you make better decisions later.

Improving Leadership Skills Easily

Are you looking to improve your leadership skills? Check out these latest tips that make the process simple. From improving communication to being more decisive, these tips will help you take your leadership skills to the next level.

So what are you waiting for? Start implementing these tips today and see the difference in your team’s performance.

For more great reads on improving leadership skills, check out the rest of our blog.

Barcode scanners are a part of our daily lives—grocery shopping wouldn’t be possible without them. But for warehouse workers, barcode scanners are even more important for the ease of a shift.

In fact, inventory inaccuracy through the use of poor barcode scanners accounts for 8.7 percent of lost sales within a company. Therefore, it is important that your laser scanners are up-to-date for the most accuracy possible.

If you’re wondering what makes a great barcode scanner and how the inner workings can help your business, read on!

Below, we outline how barcode scanners work and how they help the logistics industry and shipping industries.

Laser Scanners: How Do They Work?

We use them all of the time, but do you know how laser scanners really work? Laser technology was invented in the 1960s, and there are plenty of benefits of the many types of lasers.

Today we have 3D laser scanners for the purpose of measuring objects for 3D models and maps. You can use a scanner for finding the right dose of medication for a patient, reducing errors by more than 50 percent.

So let’s make this positive change in the shipping industry.

We know that the recipe for barcode scanners takes a black-and-white striped identifier, a red light, and the scanner itself. Those black-and-white squares are not randomly configured, though—they actually represent numbers.

The red light allows for the barcode to emit light into the photoelectric cell; it can detect the lighter light (the white stripes) from the darker light (the black stripes).

The stripes are used for accuracy, as a machine could easily mix up an 8 and a 3 when scanning. It can easily detect sequences of black and white stripes, though. Then they convert those sequences into a unique numbered code for each product.

Those numbered codes are already in a system’s database, allowing it to quickly pick up the identity, price, etc. of the item.

Looking to Update Your Scanners?

If you’re finding inaccuracy within your warehouse’s scanner system, it may be time to update it. Certain models of RF scanners might have only one photoelectric cell, meaning employees would have to move the scanner down the barcode.

This tactic would naturally have more inaccuracy through user error.

More sophisticated scanners have a whole line of photoelectric cells. This means that it can scan the whole barcode in one fell swoop.

Investing in updated RF scanners for a warehouse could drastically improve your company’s efficiency and accuracy. More could be done in a day, fewer items could be lost, and your employees would be happier.

Time for Change

Take advantage of the laser technology we have today and look into a better version of your laser scanners. It is a worthy investment to make that will benefit the future of your business long term.

If you liked this article, check out our business category for more reading!