The word blog surfaced years ago.
However, it doesn’t mean the same things as in the ’90s or even a few years ago. Today, company’s are learning how to leverage blogs to reach more customers than ever before. By consistently posting quality content, businesses can build relationships with customers.
If you don’t have a company blog, then this article’s for you! When you know the how’s and why’s of creating engaging content, the sky’s the limit for your company.
Why start a business blog? Read on to find out!
Create a Company Blog to Improve Your Business
First things first: Why start a company blog? A blog provides an opportunity for your audience to learn more about your business and products by showcasing your expertise on the subject of the industry you serve.
Blogging also creates opportunities for lead-generating conversations. You’ll also be able to make long-term content strategies that cultivate customer loyalty and grow your social media presence. As you build trust with your audience, you can even increase your conversion rates!
Not to mention, blogs allow companies the opportunity to showcase their unique point of view. You can prove your expertise in their industry and provide information without being pushy or salesy.
Stand Apart From the Competition
Do your research. Are your competitors already blogging? If their blog isn’t active, you’ll have a golden opportunity to dominate the market.
However, you can also prosper if you find that they are blogging every week. When the competition has a successful blog, you can use it as a blueprint for your own. You won’t be copying their content but instead outperforming it by giving readers even more value.
Try to figure out what content they’re sharing and how often (including days of the week). This way, you’ll know what works for them so that you can stand out from the competition.
If you are just starting a company blog, you will want to focus on quality over quantity. It’s better to have 1 great blog than 2 mediocre ones!
Next, brush up on your writing skills! For instance, you’ll want to learn how to go from passive voice to active voice. Active voice is much better for blogs since you’re engaging the reader. Thankfully, there are many free tutorials online that can help you master active voice and so much more.
The Link Between SEO and Blogs
Are you wondering how blogging can affect your search engine optimization (SEO)? If you didn’t know, SEO stands for Search Engine Optimization, and it’s the process of increasing your website’s visibility in search engine results.
Search engines like Google love active websites, especially blogs. Blogging is a great way to add fresh content to your site weekly or daily because Google tends to favor sites that update their content regularly.
Not only will it be indexed by Google, which increases your page ranking, but you’ll also attract more traffic from other websites that might link to yours.
Using Backlinks for Your Blog
Before you can begin attracting more backlinks, it’s essential to understand what they are. Backlinks are links from other websites that point to your site, giving it more authority and credibility. The more quality backlinks you have come into your site, the more likely a search engine will come across it and give it a higher page ranking.
At the same time, more backlinks on other websites mean that more people are linking to you! That’s great for your SEO because it tells Google that your website is popular and worth including in their results.
Help Customers Explore Your Website
Did you know internal links in blogs can help you direct customers’ attention? Internal links come from different areas of your company’s website.
Using internal links or text that directs the user to another page on your website is a great way to guide your users around. You’ll be able to provide them with more information that’s relevant to the blog topic.
Remember, not all links are created equal. You should avoid using internal links that aren’t helpful to the reader. You’ll also want to avoid cramming links into places they don’t fit.
Next, keep an eye on the number of links you’re using. Along with internal contextual links, you’ll also want to create some useful external links.
Provide Valuable Resources
Next, you can help customers find great resources by using external links. External links are clicks that take the user to another website.
These are especially important if you’re linking to an article or blog post on another website. You’ll want to make sure that your external link is practical, relevant, and trustworthy so that Google sees it as credible. If not, your site can be penalized for spam.
You might be wondering, “Why would I direct traffic away from my website?”. To answer this question, it helps if you think of the bigger picture.
Let’s say a customer reads your blog post. Within your article, you include fun or helpful external links that the customer loves!
Won’t they be more likely to read another article? Perhaps they’ll even post the article on their social media. Value equals customer satisfaction, and that’s always a good thing.
Keep It Fresh With Smart Marketing
To enjoy the benefits of a blog, you’ll have to keep your blog fresh! You should post new content at least once a week, but preferably more often. It’s even better if you have a consistent content schedule your readers can depend on.
Putting your blog on your company’s website is only the beginning. You’ll also need to find ways to promote it, especially if you’re trying to attract new visitors.
Can’t decide what to blog about? There are a lot of tools that can help! For instance, you could use an online blog topic generator along with a headline creator.
Blog Promotion and Metrics
You can keep an eye on your blog’s analytics over time using Google Analytics. This way, you’ll be able to tell whether or not your content is resonating with your target audience.
It’s most helpful if you carefully select a few keywords. You can perform keyword research to determine which ones are the most sought-after by your target audience.
Keyword research can also help you create a better blog title and SEO-friendly content. You’ll monitor how people find your website in Google and what keywords they use.
Enjoy the Benefits of Business Blogging
Business blogging isn’t as hard as it might seem at first. If you already have a company blog, congratulations! If not, now is the time to start one.
Once you get your blog up and running, you’ll be able to enjoy all of the great benefits we’ve discussed in this article. Benefits like reaching new customers, gaining their trust, and creating an online community!
Take a few minutes to check out the blogs your competitors are running. Notice what they’re doing and think about ways you could do it better! For more advice, please explore the rest of our site.