We understand any business’s health by looking at its balance sheets and accessing its value based on its assets and financials. But, investors and other stakeholders also look at the leadership. Strong leadership plays a critical role in setting a high market value of any business. Let’s see how it affects the business stakeholders.


Investors and entrepreneurs look at a company’s goodwill consisting of its leadership. While making investment decisions in an early-stage startup, they give this component the highest rank. 


Strong leadership isn’t only helpful in attracting investors, but also in pulling in skilled human resources. People applying to jobs look at the company’s leadership apart from the compensation and perks that they are offered. Strong leadership like displayed at Dwayne Rettinger Investors Group promises a great culture and a healthy work environment for job seekers. In today’s highly competitive market, every company is willing to compensate a skilled employee in actuals. What differentiates them is their work culture and leadership. 

It is important to consider your employer’s long-term viability. These tips from companies like Dwayne Rettinger Investors Group can help job seekers to understand the benefits that they would derive from their employer.


A happy customer is a profitable one to the business and goodwill is the foundation of customer experience. It is the outcome of a great culture built on the pillars of integrity, empathy, and ethics. A strong business leadership ensures that these pillars become their employees’ code of conduct. 

How do you create goodwill as a leader?

Do what you expect: If you want your employees to be empathetic and polite, set an example for them to look up to you. If you are bossy, rude and difficult to communicate, your negative energy will make them uninterested, ungrateful and irresponsible. But, if you are friendly, caring and trustworthy, your employees will be happier and reliable. And, their energy will reflect on their conduct.

Create a brand and culture of goodwill: Communicate the goodwill through your brand, mission statement and culture. When you put them in black and white, your stakeholders know what to expect from the business and how to conduct themselves to keep the goodwill score high.

Invest in your employees: Don’t just communicate to your employees how to conduct themselves. But, invest in training and development. Help them grow as an individual when the company grows. Reward your best employees and recognize those who need support. Design a 360 degrees feedback system and let your employees feel heard. Treat them as your stakeholders.

Give back to the society: Spread goodwill outside your work and the business. Involve your employees in charity and social work. Create a culture of help and support. It will strengthen the bond between your team members and improve your relationship with your customers and investors. 

Leadership can make or break any organization. They are the brand face and the business’s backbone. Their conduct affects their stakeholders’ perception about their business.