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May 2022

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As a business owner, you have enough on your plate. The idea of writing a blog every week or so just feels impossible.

Make no mistake, web content is an absolute must, even in the era of social media and video. Customers rely on the info your site provides, and if you’re not staying up to date…well, you can kiss that #1 spot on Google goodbye.

Of course, you don’t have to do it alone. Below, we’ve listed four of the best reasons for hiring a website content writer. Keep reading to find out how you can beef up your blog!

  1. Audiences Crave Written Content

Blogging might seem like a thing of the past, but don’t get it twisted, 77% of Internet users read blogs.

By not providing a collection of great web content, you’re doing yourself and your audience a disservice.

Written content is an excellent way to offer important information to your customers. They want to learn and be entertained.

For businesses, this means there’s an important pain point to hit. By providing that content customers crave, you’ll earn their loyalty, which often translates directly to sales.

  1. You’ll Improve Your SEO

If you’re not on the first page or two of a search engine, you may as well not have a website at all. Of course, one of the cornerstones of SEO is content marketing.

By writing articles that incorporate high-value keywords as well as internal and external links, you’ll perform significantly better on search engine queries.

Furthermore, establishing a business blog allows others to link to your website. These links are essential, as the more sites that link to your website, the more authority you have according to search engines.

  1. It’s Faster and Easier Than You’d Think

Think you can’t afford a content writer? Think again!

You don’t need to bring in a new hire. Instead, you can save a ton of money by outsourcing your content writing needs.

Rest assured, you’re still going to get high-caliber work. You’ll even have final say over the project

However, since you’re not spending money on onboarding or new supplies, you can reinvest that cash into your business.

And if that isn’t reason enough, it’s worth noting that you can hire a content writer ASAP. Check out this link for more info on how.

  1. Poorly Written Content Ruins Your Reputation

Imagine you’re about to make a huge purchasing decision. You decide to do some online research, so you check out one of the blog posts Google recommends.

A few sentences in, something starts to feel off. The post is full of grammatical errors and misspellings.

Suffice to say, you wouldn’t trust that source anymore.

Writing articles on your website functions the same way. If you’re publishing post after post filled with errors, you’ll lose the audience trust you’ve worked so hard to build.

Professional content writers deliver quick, well-written content that’s almost ready to publish when it reaches your inbox. Just make a few adjustments if necessary, and you should be good to go.

Invest in a Website Content Writer Today

A website content writer offers more to your business than just pages of blogs. They offer SEO experience, audience value, and a chance to build your brand’s reputation.

Whether you’re thinking of hiring an in-house team member or you’d rather outsource, know that hiring a content writer is a wise investment.

For more tips on growing your business, make sure to check out the rest of our blog.

Grim examples of the 2008 recession and the Wolf of Wallstreet aside, it is well known that hedge investments offer opportunities for huge profits. The average futures trader in the United States makes over $200,000 annually. With the right knowledge and a little dedication, what is stopping you from making some extra cash on the side?

While futures and options trading has the potential for incredible profits, they just as easily can result in major losses. If you’re considering trading derivatives, you’ll want to know what you’re getting into. Continue reading to learn how to get started in the market.

What Are Futures

Futures are a type of contract in which a buyer agrees to purchase a specific number of shares from a seller at a scheduled time in the future for a set price. These contracts are traded and regulated by the stock exchange or the clearinghouse that settles trades on the exchange. This ensures that both parties are obligated to fulfill their end of the deal.

Futures are helpful to protect consumers from volatile market prices. Regardless of the price swing in the future of the commodity future contract, the buyer knows exactly what they are paying. This also helps sellers ensure a steady market for their products.

While not intended, this provides an opportunity for investment. Those that speculate on the future price of a commodity may sign a contract knowing a future price increase. This results in a contract more valuable than originally agreed upon, and the investor earning money.

What Are Options

Options work similarly to futures in that a future price is agreed upon between the buyer and seller. However, these types of agreements give the buyer and seller the right but not the obligation to act upon the agreed-upon price. This makes option trades substantially safer for investors.

Options are evaluated in two different ways. As with futures, options have an intrinsic difference between market and contract price. However, the value can decrease with time if the buyer or seller does not take an action.

Trading Futures and Options

Trading these derivatives is a simple task, although new investors should always exercise caution. Futures and options are traded on a futures market, a space specifically designated for trading these types of derivatives. There are benefits of doing this on your own, but a safer option involves working with a futures broker.

These types of trades are highly advanced, so a good way to garner experience in futures and options is with paper trading accounts. These allow you to practice trading with paper money to get a hand on the strategies required to trade accurately. Starting with a paper trading account will help protect you from major losses in capital.

More Investment Opportunities

Trading futures and options come with inherent risks, but enough knowledge and practice can offer a substantial investment opportunity. The above information will help you grasp the basics of futures and options, but there is more to know.

For additional learning and other investment opportunities, check out our Investing section.

The retail industry has dramatically shifted since COVID-19 dominated our news channels. More customers than ever turned to home delivery, and eCommerce sales spiked. In some countries, online sales almost doubled!

This change means you’ll have to pay more attention to your logistics as a retail business. Can you improve your shipments and reduce costs at the same time?

This article is here to help. Here are our three top tips for shipping retail goods more effectively in the current economic climate.

  1. Minimum Value Free Shipping

Offering free shipping to your customers is a great way to advertise your business and attract more sales.

But that can sometimes turn into a headache because you are left trying to figure out margins for your products to cover the costs of shipping goods as part of the deal.

One way to get around this issue and still use the advertising pitch for free shipping is to set it to kick in when a customer’s basket hits a specific value.

You can calculate different shipping costs with your preferred carrier, including any international shipping, and use that to figure out your threshold.

When you have that, it’s simply a case of adding it to your eCommerce platform (most selling tools will have this setting as standard). And the best part of this strategy? You’ll entice people to spend a little more with your store.

Many customers will prefer to add a small item to their basket to qualify for the temptation of free shipping, which will help your revenue numbers!

  1. Less Than Truckload Shipping

Shipping to customers isn’t the only area where you can cut costs with your shipping expenses. There is also the shipment of your goods when you buy them from wholesalers and other suppliers or ship products between warehouses.

You will need to calculate the cost of paying for a truck for large shipments, and it’s the vast square footage that many companies find difficult to fill.

But there is an alternative arrangement that goes by the term less than truckload shipping. In this situation, you only pay for a percentage of the space on the truck, and other companies share the rest of that capacity.

  1. Redesign Your Packaging for Your Retail Goods

Have you considered the potential cost savings of shipping your products by redesigning your packaging?

Using lighter packaging material and fewer layers could dramatically reduce shipping fees as these often go by dimensions and weight.

And with advanced packaging designs now on the market, you can invest in something that still gives you the security protection your goods need, but without the added bulk.

There’s another good reason to do this: it will help you to become more sustainable as a business. It’s a chance to make your packaging more environmentally friendly and reduce waste.

A Future-Proofed Shipment Strategy

Improving how you ship retail goods is an excellent way for your business to get ahead in this competitive climate. It will make your business more efficient. You’ll also help push down logistical expenses.

For more strategy advice, check out the recent posts in our business section.

The business industry is saturated with companies of all types and sizes, so launching a startup that is sustainable long-term is a daunting challenge. Working for yourself as an entrepreneur requires a lot of hard work and dedication, but it can be a rewarding career. Using these three tips is a good way to help you become a successful businessperson.

1. Embrace Your Strengths

No entrepreneur is good at every aspect of running a business. It’s important to understand what your strengths are so that you know what you bring to the table when it comes to running a company. You also need to know when to delegate tasks to people with other talents. For example, Kent Thiry is the former CEO of DaVita. He is best known for taking companies that are struggling financially and turning them into businesses on the Fortune-500 list. His strengths are financial. You may be great at crunching numbers like he is, but you may need help in the marketing department. Know what your strengths are and what you need to work on if you want to build a company that lasts for many years.

2. Build a Network

If you want to run any type of successful business, you must have a strong network of colleagues. It is best to start building your network before you start planning your company’s launch. These connections will help you engage with other business professionals in your industry to make your business stronger. For example, you may network with retail professionals who are interested in carrying your company’s products in their stores. You can also network with manufacturers who can cut costs for producing your business’s products. The wider your network is, the higher the chances of success are.

Building a strong business network takes a lot of time and effort. It may take several meetings for you to form strong relationships with business professionals who can benefit your company. Spend time researching the people you want to have in your network and learn how they can help your business grow. Remember that just because you do not see the value in a certain relationship now, you may need it in the future. It is always a good idea to foster positive business relationships.

3. Expand Your Knowledge

Even if you work in the same industry for your entire career, you will never know everything about the field. You can build a positive reputation for yourself in the world of business by striving to further your understanding of your chosen field. Going back to school is a great way to learn about how your industry is changing. You may also choose to learn from a mentor who runs a successful business in the field. Regardless of how you choose to expand your knowledge, the goal is to further your understanding of the field your business is in.

Making a name for yourself in the business industry and becoming a successful entrepreneur can be difficult. Use these three tips to increase your chances of becoming a reputable business person.

When a child grows up, they learn about their environment through every part of their body, and this is where toys come in handy. Offering the necessary skills to help children progress, toys like car toys electric, puzzles and educational games help develop the part of the brain that is responsible for decision making and builds a sense of independence. Suffice to say, toys are the first objects that babies will be interested in that give them a glimpse of what the world awaits them.

When parents think of toys as creative tools instead of playthings, they can help buy the best ones that will help their child excel in understanding and building the necessary mind-muscle connections. Every basic thing a child needs to know, they can learn from their toys before they even step foot inside kindergarten. However, there is also such a thing as too many toys, and in this case, more doesn’t necessarily mean better. Children who have way too many toys will have a hard time learning creatively, as a large number of toys can hamper a child’s mental growth. Here are some of the different ways toys can help boost a child’s development during their most crucial years:

  1. They Help A Child Determine Their Career Paths: It’s not uncommon to find children leaning towards things they like the most when they play with things like the car toys electric type. If a child plays with construction sets more, they’ll tend to deviate more toward engineering or architecture. If they paint or make use of coloured items, that means they will turn towards an artistic path. Playing with toys themed after a specific career is one of the common ways to acknowledge what career path a child might opt for in the future. As parents, they have to buy more of the same themed toys and allow the child more options to pursue their interests further.
  1. Toys Foster Mental Development At A Much Faster Pace: Most toys for kids are designed to mimic real-life problems. While playing with toys, children learn to differentiate patterns, shapes and colours and make decisions to better satisfy their curiosity. By learning various things through toys, their brain makes new neural connections which in turn lead to improved cognitive functioning, better muscle coordination, better skills in counting and remembering words and overall, a significant boost in their mental development. Such kids are more likely to achieve good grades as they progress through their school years.
  1. Opens Doors To New Levels Of Creativity: Imagination is a vital part of any child’s well-being, and toys help in developing just that and more. By learning to play with toys, a child’s mind creates whole new scenarios which may look like simple playtime to adults. As their imagination grows, their tendency to think outside the box also progresses with it. In time, they’ll be making or formulating new strategies and breaking down old ones, enabling them to build that mental strength to tackle real-life issues.
  1. Bonding With Parents and Other Kids: This is probably one of the most important benefits when it comes to toys and playthings. They help kids bond with their parents, their elders and other children. It creates a sense of codependency, respect and improved ability to communicate. If they encounter a problem, they can just ask the help of their parents and learn the solution. By experiencing a myriad of social stimuli, kids will learn to process and display emotions better, building a sense of maturity at a young age.