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Giving back is not only good for your soul, but it’s also good for your business. That’s because society views businesses that are willing to give back as being more authentic and trustworthy. Corporatism often gets a bad name in the modern-day, but by showing the people around you that you’re committed to doing the right thing, you can get around this hurdle. Here are some reasons why giving back is good for business.

Connecting With the Community

Philanthropy is a great way to connect with your local community. You can offer your employees opportunities to volunteer and get them more engaged in local initiatives. Not only will you be making a good impression on the locals, but you’ll have opportunities to build valuable relationships and learn more about what’s happening in the area. For instance, take Kirk Chewning Cane Bay Partners located in St. Croix. After two major hurricanes hit the area, Chewning helped set up a nonprofit to raise money for rebuilding efforts. Cane Bay Partners then grew as a business and got a better understanding of what the locals wanted from companies.

Strengthening Brand Awareness

By giving back, you can build brand awareness and increase your reputation as a responsible corporate citizen. This will help increase your customers’ trust in your brand and encourage them to buy from you. Brand awareness is especially important for business-to-business (B2B) customers who may have less interaction with your brand than the end customers do. When B2B customers can see that you are an authentic and reputable business, they might be more comfortable with purchasing from you in the future. Getting your company name in the news headlines can also bring in potential customers who may not have heard of your company before.

Encouraging Employees

Giving back can help build relationships with prospective employees. For many millennials, choosing to work for a company is as much about the company’s mission and purpose as it is about salary and benefits. With a focus on philanthropy, you can make an impression on prospective employees, who will appreciate your authentic and socially responsible nature. This can lead to more applications and stronger recruitment for your company. Like-minded individuals will also be more likely to stay with your company for the long haul.

Avoiding Public Relations Trouble

While many companies mean well, a large number of them also manage to make headlines for all the wrong reasons. Risk analysts are now noticing that it’s easy for even the most well-intentioned companies to end up in public relations trouble. Competitors could try to smear you, unhappy customers may exaggerate a negative experience they had, or there could be a simple misunderstanding about something that you’ve done. Corporate philanthropy could safeguard your business’s reputation in case any of these issues come up.

Philanthropy is truly a win-win situation for both your business and the world. So why not choose to give back today and make a positive impact on society? It’s the right thing to do and will only make your business stronger and better.

During the COVID-19 pandemic, customers have increased their use of service channels to resolve issues. Of those customers, 56% said they prefer to use the phone.

The company Ameyo, estimates that a 15% increase in first call resolution results in a 57% reduction in repeat calls.

How can companies improve their resolution rates while customers prefer the phone over self-service options? They can integrate the Salesforce Open CTI with their call center.

Read on to learn about Open CTI and the benefits it offers to customers and their service agents.

What Is Open CTI?

CTI stands for Computer Telephony Integration and connects a computer to a softphone enabling call-to-click functionality.

The Salesforce Open CTI is a cloud-based API that integrates third-party telephony services with the Salesforce Call Center platform. Customer service agents can make outbound calls directly from a Salesforce record.

5 Benefits of Open CTI for Salesforce Users

The Open CTI offers developers and users more benefits than Salesforce Dialer. Open CTI’s advanced functionality includes:

  • Voicemail with multiple messages per user
  • Inbound call routing to the correct department or agent
  • Listen to live calls that are in-progress

To learn more about the differences between Open CTI and traditional CTI adapters, follow this link.

  1. Increased Productivity

When a call comes into the call center, Open CTI checks the number against Salesforce. If there is a match, it loads the customer’s data to the agent’s desktop. The information is displayed in a single window, removing the need to navigate multiple screens.

If the number is not in the system, Open CTI automatically creates a new record.

Users can also easily transfer calls, place them on hold, or terminate them if needed. Auto dialing, calling from the Salesforce record, and auto-call logging are time-saving benefits Open CTI provides.

  1. Better Customer Experience

Customers do not have to repeat their information to the new agent after being transferred. This reduces frustration and the number of angry interactions.

Agents can schedule calls, messages, or follow-ups with Open CTI which helps to improve the customer experience. With the customer information in front of them, agents can also personalize their calls for each customer. Seeing the sales history also helps with new sales conversations and encouraging conversions.

  1. Cost-effective

Open CTI saves money compared with using traditional phones. There is no need to supply a phone for each desk, nor maintain the physical infrastructure such as wiring or phone jacks.

  1. Configurable

Using Open CTI, users can configure their softphones to meet their needs and aid in call resolution. In addition, they can add or remove relevant analytical data and client information from their agent dashboards.

  1. Flexible IT Support

Open CTI is cloud-based which means it works with any browser and on any computer system. Also, CTI adapters do not need to be installed on individual computers, saving IT costs and labor.

Increase Your Team’s Productivity with Open CTI

Save money and time, and improve productivity and the customer experience by using the Salesforce Open CTI for your call center.

For more helpful sales and technology-related articles, check out the Business section of our blog!

About 80% of the leads you generate will never turn into sales. Meanwhile, 96% of the people who visit your website aren’t ready to convert, either. Instead, you need to improve your digital marketing plan to appeal to your ideal customers.

Not sure where to start? Here are five easy tips that can help improve your digital marketing strategy.

With these tips, you can generate more leads and sales to help your business grow. Get started with these tips today.

Use Personalization

First, make sure to adjust your messaging with your ideal customers in mind. Personalization can help you connect with your target audience. Forging lasting connections will turn brand trust into brand loyalty.

Consumers who fall in love with your brand will make repeat purchases, allowing you to improve your ROI.

To begin personalizing your content, research your customers. Determine who they are, what they care about, and where they spend time online. Then, adjust your messaging to sympathize with the pain points they’re experiencing.

Consumers will begin to realize you understand their needs and concerns. Then, they’ll begin trusting you for the help they need. In time, you can become their go-to resource.

Create an Omnichannel Strategy

As part of your digital marketing strategy, it’s important to reach consumers at different touchpoints. Each time they see your brand, brand awareness will grow. In time, you can remain at the forefront of the consumer’s mind.

Make sure you’re applying different marketing ideas, including:

  • Social media marketing
  • Search engine optimization (SEO)
  • Content marketing (including video marketing)
  • Pay-per-click (PPC) advertising
  • Influencer marketing

Update your website, too. Then, consumers on these channels can visit your site to learn more about your business.

Analyze Your Content

Take a look at the content you posted in the past. Which blog posts generated the most traffic, leads, or engagement? What topics did you cover, and what content format did you use?

Analyzing your content can help you make more informed decisions for future posts.

Manage Your Business Listing

Your Google Business listing can help more people find your website, storefront, or brand online. It’s also important to your local SEO strategy. You can read about local SEO here.

Make sure to claim, optimize, and update your listing.

Ask consumers to post reviews and feedback on your profile, too. Positive reviews can benefit your brand’s reputation.

Innovate

Once you begin using these marketing ideas, keep searching for more! Innovate and track the latest trends to remain relevant.

For example, tracking SEO trends can help improve your rankings.

Content trends like VR and AR can help you find new ways to engage consumers.

Keep innovating and analyzing the data from your efforts to stand out from the crowd.

Set Success: Improve Your Current Digital Marketing Plan Today

Don’t miss the chance to help your business grow. Instead, apply these tips to your current digital marketing plan. With these marketing ideas, you can start reaching new customers online.

Get growing with these tips today.

Searching for more guides? You’re in the right place.

Check out our latest articles for more helpful advice.

Roof repairs can cost over $1,000 in some cases, which is why it’s always a good idea to regularly inspect your roof for potential problems.

Unless you’re naturally handy, chances are you’re going to need to call a professional to come and make any roof repairs. Finding commercial roofing services that are reliable and cost-effective is hard!

There are ways to narrow down your options so that you find a commercial roofing repair company that is best for your needs. Do you know what questions to ask?

Read on to learn about the best questions to ask when searching for roofing services.

  1. How Long Have You Been in Business?  

It can be great to support young businesses. However, sometimes you will get the best results by hiring roofing services from experienced professionals.

If you’re trying to repair a big, costly problem, you’re better off choosing a company with experience under their belt.

  1. Do You Offer Any Deals?

There’s no shame in looking for the best deal when it comes to roof repairs. You will want to ask any companies you are looking into if they offer any specials or deals.

Chances are, they might offer deals that aren’t promoted or offer specials for your particular situation. It never hurts to ask!

  1. What Are Your Qualifications?

Roof maintenance is imperative for any building. After all, it’s what keeps you safe from outside elements!

That’s why it’s important to know that the company you’re working with employs licensed, experienced, and trained professionals. Keep an eye out for awards and certificates in a company’s office.

It never hurts to ask what qualifications and experience a company’s crew has.

  1. How Long Will the Job Take?

After assessing a roof issue, a professional should be able to tell you how long a repair job will take.

If you have specific expectations, deadlines, or circumstances, make these clear during your inspection.

  1. Can I see Your Previous or Current Work?

Any reputable company will jump at the chance to show you examples of their previous work. You can likely trust a company that is proud to show off its skills.

You can also ask to see any current work that a crew may be working on, especially if the same crew will be working on your roof. If they are currently in the middle of a job, ask if you can stop by the site and check it out.

Real professionals, like with Far West Roofing, will have plenty of work samples to show off.

  1. Can I Talk to Previous Customers?

There’s no better way to get an accurate review of a company than by talking to past customers.

  1. What Safety Steps Do You Take?

Ask about a company’s safety plan and insurance. For instance, what steps do they take to ensure the safety of their workers? Of the building? Of people in or around the building?

Commercial Roofing Services Advice and More

Now you know the top questions to ask when searching for commercial roofing services. Make sure to check out other tips to make the most of your money on our investing webpage.

How did you first find your business on Google? Were you searching for a specific product or service, and did you discover a competitor’s website before yours?

With 80% of local searches resulting in conversions, according to Local SEO Statistics, you need to invest in this technique to help your business develop.

To achieve awareness quickly, you must grasp local search engine results.

If you’re stuck at the starting line, keep reading. Here are several local SEO strategies that will expand your visibility and bring you business in a very short time frame.

What is Local SEO?

It is the process of optimizing your online presence to attract more business from local searchers. Claim your business listings on major search engines and directories to get started.

Then, make sure your business name, address, and phone number (NAP) are consistent across the web. Next, create local content, build citations, and encourage reviews to improve your visibility in search results.

And track your progress and adjust your local SEO strategy as needed.

Tips for Local SEO

  • Ensure that your website is local SEO optimized
  • Take control of and optimize your Google My Business listing
  • Include local Schema markup on your website
  • Optimize it for voice search
  • Create local content optimization
  • Promote your website in local directories and listings
  • Create local backlinks
  • Monitor the rankings of your local SEO keywords
  • Keep your NAP (name, address, phone number) consistent
  • Use Google Posts to promote special offers.

How to Optimize Your Site for Local SEO

As a business owner, you know that competition is fierce, no matter what industry you’re in. And, if you want to stay ahead of the curve, you need to optimize your site for local SEO tips.

But what exactly does that mean? And, how can you do it?

Local SEO is all about making your website more visible in the local search engine results pages (SERPs) for searchers who are looking for businesses like yours in their local area. And there are a few different strategies that you can use to make this happen.

Claim and optimize your Google My Business listing. Make sure that your listing is complete and accurate, and add photos and customer reviews to help you stand out.

Also, get listed in local directories.

The Benefits of Local SEO

When your website is optimized for local search, it is more likely to appear in organic search results for phrases related to your business, which can result in more visits and prospective customers. Potential customers look for businesses like yours in their neighborhood.

They are more likely to be interested in your products or services, which can lead to more targeted leads and more customers. Local SEO is a great way to improve your website visibility, control your online reputation, and generate more targeted leads.

If you are seeking a firm that will assist you, Local Business Marketing Solutions will put your company first and use local knowledge to optimize your exposure throughout the area. They are eager to learn more about your company and discuss possible strategies to improve your local business promotion.

Local SEO Strategies

If you want to improve your local SEO strategies and get more traffic to your business, start by following these tips. Make sure your website is optimized for your city or region and includes keyword-rich content optimization that includes your location.

You can also create local-specific landing pages and use directories and review sites to help improve your visibility.

If you’d like to read more about the SEO tips, feel free to visit our website.