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5 Reasons Why Likes on Social Media are So Important

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Are you finally ready to launch your dream business this year? If so, you’ll be among more than 600,000 new business owners fighting for web traffic customers.

In order to make it past your first year of business, you need to market your business like crazy in order to build your customer base. You need to compete for the attention of your ideal audience, which means publishing content on the platforms they use most.

Social media marketing is still one of the most effective strategies available. And while there are many metrics to track, likes on social media are more important than you might think.

It might seem that likes are a vanity metric and that they aren’t actually important. But that’s simply not true. Here are five reasons you need to care about getting more social media likes on all of your posts.

  1. Reinforces Good Content

Millions of people and businesses are posting on social media every day. And most of the content being shared is low-quality, boring, and ineffective.

You know you share good, engaging content when you start seeing more and more likes on your posts. By paying attention to how many likes each post gets, you can learn what types of content your audience appreciates to ensure you are creating what they want to see.

  1. Likes on Social Media Builds Social Proof

When new people discover your brand for the first time, they will view start browsing your social media profile. If they notice that your posts are getting a good amount of likes, they are more likely to click on those posts, read the caption, and take time to learn about your brand. 

If lots of people really like your content, it will attract the attention of others. 

  1. Increases Follower Count

Whether you are a small business or a social media influencer, your goal on social media is to always grow your follower count. Not every follower will become a customer. But there will be many that do. 

More likes on your posts mean that people will take your brand seriously and click the follow button. They will then see your content more often and may eventually become a customer. Check out this article to learn just how powerful social media can be if done correctly. 

  1. Boost Your Reach 

When content receives lots of engagement, from likes, follows, and shares, it will gain additional exposure. On various social media sites, people that aren’t even following your account may see your content.

This will expand your reach, and multiply the effectiveness of your social media strategy. 

  1. Attract More Attention 

When you create content that gains lots of likes, it will attract the attention of other businesses and brands who may want to collaborate. Collaboration is key on social media, as you can benefit from the audience and clout that other brands provide. 

Likes Matter

Likes on social media aren’t the most important thing when it comes to your marketing strategy. But it’s a factor that helps you gauge your effectiveness in creating and sharing content.

Pay attention to your likes and do your best to increase the number of likes per post so you can experience all of the benefits listed above.

Looking for more insight like this? Visit our blog now to keep reading. 

 

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In Business

The Best Employee Incentive Programs for Retaining Talent

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Only 32% of employees are happy with their work, which shows business owners must find ways to increase their team’s satisfaction.

Most companies use employee incentive programs to motivate their employees and keep them engaged in the workplace. As you brainstorm options, it’s important to consider your team’s needs and what they want to see from your business. Perhaps you’re currently struggling to choose between options, and you’re looking for inspiration.

Sounds like you? Don’t worry; you’ve come to the right place. Here are the best employee incentive programs for every Health industry ERC raleigh nc.

Salary Incentives

One of the top employee incentive ideas includes boosting your team’s salary. Not only does this attract new hires, but offering a decent paycheck encourages employees to stay loyal to their business and not seek new pastures. If this interests you, then offer vouchers, tips, or a raise once a team member has stayed in their position for a specific period.

Retirement Benefits

Another tip for retaining employees is offering your team retirement benefits if you don’t already. Many businesses match their team’s retirement contributions, which helps grow the fund. A major benefit is employees will be motivated to work hard because they know you’re investing in their future.

Tax Incentives

If you’re looking for employee incentives examples, then focus on giving your team tax benefits. For instance, offering to hire individuals full-time as it makes them eligible to pay less tax.

Interested? Then check out https://tri-merit.com/erc/ for more information on the topic.

Free Online Development Courses

Aside from using employee incentive gifts to motivate your team, it’s important to offer free development courses. This shows employees that you value them and want to watch them grow professionally. Make sure you offer a range of resources, and you can create another incentive by giving employees a bonus once they’ve finished the course.

Choice of Working Remotely

One of the most underrated employee incentives is letting your team work remotely. Offering flexibility shows you trust and want them to nurture a healthy work-life balance. But, if you’re uncomfortable with this, then offer remote working to employees who ask or need it, such as when an employee is sick, can’t get childcare for that day, or is having car troubles.

Student Loan Debt Assistance

Around one-third of American students have debt, and the average is around $38,792. It’s no surprise that this financial burden is stressful, which is why companies should help their team alleviate it. Businesses could, for example, create a monthly student debt relief plan for their team, and this will encourage employees to stay.

Try These Employee Incentive Programs Today

Hopefully, you’ll test these employee incentive programs at your workplace.

There are many creative incentive ideas, such as offering student loan debt assistance, tax incentives, and retirement benefits. You should also nurture your team by giving them access to free developmental courses and a raise once they’ve been there for a certain period. Good luck!

Found this article helpful? If yes, then check out the rest of our blog.

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In Business

The Best Business 3D Printer Projects for Making Money

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With the work world still in a state of flux between on-site and remote work, many people still feel economically insecure. Some combat that feeling by looking for side hustles that can bolster their monthly income.

The cash strapped often look for low-cost side hustles like freelance writing. If you have a little money to invest, though, you might look at a 3D printer you can use to make things you can sell online. Of course, that begs the question of what 3D printer projects are the best choices.

Keep reading for a quick breakdown of options that can help you get started.

Gaming Miniatures

Gaming miniatures are an ideal option for the burgeoning 3D printing businessperson. For one, customers plan on painting the miniatures themselves. That eliminates a whole step in the process.

As an added bonus, you can also offer custom miniatures if you possess the design chops for the task. You will need 3D printer design software for that task. The upside is that you can charge premium pricing for one-of-kind miniatures.

Toys

Simple toys provide another great option for beginners. Just make sure you understand the liability rules. Children’s toys must often meet regulatory standards for issues such as choking and materials.

Toys for adults, such as fidget spinners, typically offer the lowest levels of potential liability. If you create a custom toy that gets very popular, you may end up needing a large 3D printer or end up outsourcing to a 3D company like https://www.rapidpsi.com/high-volume-production/ to meet demand.

Jewelry

Custom jewelry is another popular option, but it also calls for design skills. Your average plastic resin 3D printer usually won’t cut it for these projects either. You’ll need a 3D printer that can handle metal or carbon fiber filaments.

That can drive up the 3D printer cost and the cost of 3D printing materials. On the flip side, it’s also a product that lets you charge premium prices.

You can also do batch production on some designs for sale online.

Statues

Believe it or not, you can also get filaments that incorporate stone. That lets you print original or replica statues and busts. While they might not prove a mainstay for you, they can provide a secondary income stream if you specialize in certain types of statues.

Just make sure you steer clear of copyrighted materials, such as movie, video game, or TV materials.

3D Printer Projects and You

Picking the right 3D printer projects for your business depends in part on the market and in part on your own interests. You will find writing marketing copy for things that interest you far easier than writing it for things you don’t care about.

You must also make some decisions about what direction you will go in so you can get the right printer and materials. Some projects lend themselves to additive printers while other projects need a 3D laser printer.

Looking for more business ideas? Check out some of the other posts in our Business section.

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In Business

5 Reasons You Need a B2B Content Marketing Strategy

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9 out of 10 B2B marketers report that content marketing is integral to their overall strategies.

However, as a B2B business owner, you may be unaware of the hype around content marketing. You feel it’s another marketing fad that will quickly fade. So, there is no need to invest in a B2B content marketing strategy.

Yet, these business owners are mistaken are content marketing is a powerful tool to boost brand awareness.

Keep reading to discover five reasons you need a B2B content marketing strategy.

  1. To Boost Customer Engagement

To take your B2B Company to the next level, you must establish an emotional connection with your customers. You want to answer the question of “why should people buy from your company?” To many companies, it’s an uphill battle boosting customer engagement as they’ve no idea how to do it.

If you face this obstacle, you should consider investing in B2B content marketing. The wonderful thing about content marketing is its power in targeting people’s emotions. It makes people buy into your company’s story and become loyal to your brand.

That’s why you need to work with the top B2B content marketing agency to achieve this goal with ease.

  1. To Cut Down Marketing Costs

Although content marketing is 62% less expensive than traditional marketing, it creates 3x more leads. So, if you’re looking for tips for reducing B2B marketing costs, then consider investing in content marketing. You can start with simple things, such as adding a blog section to your business’s website.

  1. To Boost Your Website’s Visibility

Most companies assume that having a website is enough to generate leads, yet it’s not. You must work on improving the website’s visibility to boost traffic and leads. And that’s why you need to invest in content marketing to leverage its power in boosting SEO ranking.

  1. To Build Brand Trust

Ordinary consumers have the leeway of buying from companies they don’t trust, which businesses lack. The reason is that most businesses spend a fortune, and they can’t deal with untrustworthy companies. So, as a B2B company, you must build brand trust through content marketing.

  1. To Shorten the Buying Cycle

Many B2B companies have a hard time expediting the buying cycle. The reason is that most of their target customers take forever to decide. To overcome this obstacle and enhance the conversion rate, invest in content marketing.

You want to use content to persuade potential customers why you’re the best business in the industry.

Boost Sales by Investing in a B2B Content Marketing Strategy

You need to invest in a B2B content marketing strategy to give your company an edge. The plan is to use content marketing to boost brand awareness and leads. Also, content marketing will boost your website’s visibility and build trust.

So, to achieve all these goals, seek the help of the top B2B content marketing agency.

Please check out our other articles for more business, finance, and investing content.

 

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In Business

Steps Involved in Buying a Residential Property

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Does the process of purchasing an apartment or house scare you? Well, you are not alone.

It is a common misconception that buying a house takes a lot of effort. If you know the proper process and have clarity of thoughts, buying a home won’t be difficult. There are multiple decisions to be made, and it is essential for you to know what you want.

This article will usher you through every step, including the process of house selection and flexible lending.

Prepare a Budget

Determining how much you can afford will help you limit your house choices.

It is generally recommended not to look for houses that are more than thrice your annual income. Although a lender will tell you the amount of loan you are qualified for, it is best to have a realistic idea for yourself.

Make sure that the budget you prepare does not hinder your other daily expenses and is worth spending.

Ascertain the Amount From the Lender

It is crucial to compare different lenders and their credit terms and choose the one that suits you the best. It is advisable to go for flexible lending to make the loan process more straightforward.

Before you start your search for a perfect home, you should determine the amount you are qualified for from the chosen lender. Accordingly, you should look for a property.

Get your loan pre-approved after providing the required documents and following the necessary procedure. This step guarantees you the loan amount.

Find the Desired House Property

Since by now you will know the amount you can afford, look for a house that falls in your range.

Another critical decision you have to make here is the location where you want to buy a place. Make sure to choose a locality that fulfils all your necessities.

Determine the worthiness of a house for your money and decide accordingly.

Inspect the Chosen Property

After finding a house that you like, get it inspected. This step will help you identify the areas where a place needs repair.

Once you get the inspection report, you can agree with the seller regarding who will get the damages fixed. Getting the house inspected will help you place the correct value on the house.

Get a Home Appraisal

A third party conducts a home appraisal. They determine the right price for the chosen apartment or house. According to the appraised value, a lender provides you with funds.

It is important to note that the lender will not provide any extra amount other than the appraised value.

Home Insurance

Although buying home insurance isn’t mandatory, it is advisable to do so.

Home insurances get you covered in the case of any damage occurring to your property. There is a variety of home insurances to choose from. Select the one that meets your interests and needs.

Close the Deal

Closing the deal will transfer the title from the seller to you. Complete all the required paperwork to get your loan amount funded.

Once the seller receives the amount from the lender, you are eligible to move into the house.

Bottom Line

A study suggests that an Australian spends almost ten months dreaming of a house. Therefore, it becomes critical to have a clear head throughout the process. Even though the process takes time, it is worth the wait.

Go ahead, buy a house and make it a home!

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