The audio advertising market is growing, Google plans to stop cookies, and Meta platforms are losing more and more users — we tell you how digital advertising will change in the near future, what companies need to prepare for now, and what online marketing trends will be relevant in 2022. The audio advertising market is growing, Google plans to stop cookies, and Meta platforms are losing more and more users — we tell you how digital advertising will change in the near future, what companies need to prepare for now, and what online marketing trends will be relevant in 2022.

Engagement instead of reach

It doesn’t matter how many social media followers you have. In 2022, the indicator of engagement in content comes to the fore: how often you like, save, comment, scroll through the carousel, write messages. And this applies to almost all popular social networks: Instagram, Facebook, VK, Twitter, etc. The services provided by JayNike is something that you should not miss if you focus on the social media engagement increase and campaigns. The more people interact with your content, the more likely it is to get into the feed. Relevance in 2022 is more important than reach. To increase your chances of being featured in the Smart Feed, you should make posts that make your audience want to like/comment. If you want to increase your presence on the Instagram feed, you need to show your activity to the algorithms. The more often you react to content, reply to Direct and interact with subscribers, the more likely you are to get into their feed. It is useful to visit the pages of several of your subscribers once a day. This will show Instagram that your page is “live”, plus you can collect important information about the target audience. For example, learn more about the interests of your subscribers, their work, etc.

More video content

Video is one of the top marketing trends in 2022. Video content will account for 80% of internet traffic this year. This suggests that users are more interested in watching videos than reading text and flipping through photos. Marketers and affiliates should take this into account and increase the volume of video content.

Live broadcasts

In 2022, live streaming should be at the top of the video marketing priority list. And while people generally prefer regular videos, they are much more likely to interact with content that is streamed in real time. For example, on Facebook, users watch live broadcasts 3 times longer than recorded video.

Silent video

85% of Facebook videos are viewed without sound. This suggests that video content in 2022 should be optimized for silent viewing.

There are two good news here:

• to optimize the video for silent viewing, just add closed captions;
• people watch videos with closed captions 12% longer than videos without them.

Video in contextual advertising

Duplicate the description of services in the video, talk about the product, show it in action, share reviews and expert opinion in the format of videos. According to research, 96% of users watch a video about a product before buying it. Therefore, it is better to sell goods and services in this format. Contextual advertising in Google and Yandex gives this opportunity.

According to studies, more than 73% of job seekers are only passively searching for a job.

It can be hard to find employees that are fit for the role, especially if you’re not sure where to look.

Even if you are using job boards and other online resources, it’s still tough to find qualified candidates. And if you’re not using these tools, then you’re missing out on a lot of potential hires.

But don’t worry. A Staff Agency business financing can help by doing all the legwork for you. Keep reading for the five crucial benefits of using a recruitment agency.

1. They Have a Large Network of Candidates

Recruitment agencies have a large network of candidates at their disposal. This means that they can help you find the perfect employee for your business quickly and easily. They have pre-screened all of their candidates, so you can be sure that you are only getting the best of the best.

This saves you time and energy, as you don’t have to go through the process of screening candidates yourself.

2. They Have Expertise in Recruiting Employees

Recruitment agencies have expertise in recruiting employees. They know what to look for in a candidate and they know how to find the best talent out there. This means that you can rely on them to find the perfect employee for your business.

3. They Save You Time and Money

Using a recruitment agency to find employees saves you time and money. You don’t have to spend time screening candidates yourself or interviewing them. And you don’t have to worry about paying a large recruitment fee. The agency will take care of all of that for you.

4. They Help You Find the Best Employees

A recruitment agency or staffing agency can help you find the best employees for your business. They have years of experience in recruiting and they know what to look for in a candidate. This means that you can be sure that you are hiring the best possible employees for your business.

5. They Are Affordable

Recruitment agencies are affordable. You don’t have to pay a large recruitment fee like you do when you hire an employment agency. The agency will only charge you a small fee for their services, which is a fraction of the cost of hiring an employment agency.

So, if you are having trouble when trying to hire employees, then you should consider using a recruitment agency. They have a large network of candidates, they have expertise in the hiring process, and they are affordable. They can help you find the best employees for your business quickly and easily.

Find Employees Fit for the Job

If you’re still having trouble when trying to find employees after trying the techniques we’ve outlined, then it might be time to consider using a recruitment agency. These services can take the burden of finding qualified candidates off your hands and help you find the best employees for your company.

We hope that this information has been helpful and wish you the best of luck in finding the perfect employees for your business!

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If you’re thinking about opening a restaurant, you’ll find that there are a lot of steps involved to make it happen. Maybe you’re someone who’s passionate about food and it’s always been your dream to run your own business. Or maybe you’ve finally acquired all of your family’s best recipes and are ready to start sharing them with the world. If starting a restaurant is your dream, then you’ll want to execute it with careful planning. Keep in mind, the first year in business is always the hardest. This is because the business can be unpredictable, and there are no parameters for you to compare your success. But if you execute it well, it’ll all be worth it. On the following page, you’ll learn all about the steps involved in opening a restaurant.

Figure out the concept and create a business plan.

The first step involved in opening a restaurant is to choose a concept and create a business plan from there. For example, your restaurant concept can be a fast-casual restaurant serving American fare, or it can be an upscale wine bar with Italian-inspired appetizers. Once you’ve chosen your concept, you can figure out your business plan to narrow down your target market, the restaurant’s description and mission, as well as a financial plan to execute your vision.

Choose a location and start furnishing your space.

It’s time for everything you had on paper to finally materialize! You’ll want to find exactly the right real estate to reach potential customers. Foot traffic can make or break your restaurant’s success. After leasing or purchasing a restaurant space, you can start thinking about furnishing the commercial kitchen. If you’re in search of Bellevue restaurant equipment, you can refer to The Restaurant Warehouse for commercial refrigerators, freezers, and ovens. The Restaurant Warehouse sells kitchen supplies to establishments in Washington state. This platform is the best choice to furnish your commercial kitchen with restaurant equipment without high upfront costs.

Create a marketing plan to reach your ideal niche.

How do you plan to notify potential customers about your restaurant opening? Maybe you’re hoping to attract them with flyers on social media. Perhaps a professional flyer is one of many tools that are crucial to your digital marketing strategy. You can use flyer templates from Lucidpress to come up with your own flyer designs. Grab your target audience’s attention with a specific font or graphic design. You can even download the flyer as a PDF and have it printed out. Pass out flyers or post them on bulletin boards for a more traditional marketing strategy.

Hire staff and create a menu that fits into your concept.

Your restaurant staff is essential to the success of your business, and your menu is equally as important. It’s what gets customers through the door and keeps them coming back. The employees you’ll want to hire first include the kitchen staff who can assist in creating the menu and upper management who can help with hiring other employees. These are some of the most crucial roles as you build the fundamentals of your restaurant. Then, you can think about hiring other positions like waitstaff, bussers, dishwashers, and the like. Keep in mind that a well-trained staff can affect your business’s overall success, especially in the first year.

Now that you’re familiar with the steps of opening a restaurant, it’s time to work on your execution! Whether you’re opening a bakery, a food truck, or a high-end restaurant, this guide offers you a good place to start learning about the restaurant business. While this industry can be competitive, it’s a worthwhile endeavor when you’re passionate about sharing the love of food!

There’s no denying that the process of applying to universities and then starting your college career can be stressful and overwhelming. Fortunately, there are a number of things you can do to make the transition a little smoother and maintain your mental health once you’re on campus. Whether you’re still in high school or you have your first semester of your college career in the fall, you should be proactive about making sure you’re ready for the challenges that are likely to be coming your way. If you want to know what to do, read on for three ways to prepare for your freshman year of college.

1. Get into your top-choice college program.

The first step to prepare for college is to get ahead of the application process. Acceptance rates at elite colleges are already in the single digits in many cases, and there’s evidence to suggest it’s getting more difficult, not less. With so much competition, it can be hard to know what to do to make your application stand out. We’ve all heard stories of students with perfect standardized test scores and straight A’s being rejected from their dream schools.

The most effective way to improve your college applications is to work with one of the top counselling companies. An experienced admissions specialist can help you understand what schools are looking for and how you can present yourself well. You can also get advice on essay topics and have it edited and evaluated by a professional before you submit it. If you’re serious about getting into your first-choice college, it’s definitely smart to work with a college counselor.

2. Make sure your tech accessories are ready to go.

Every college student will need a functional laptop, and Macs are one of the most popular brands out there. While many students opt to purchase a brand-new computer for college, services like CleanMyMac can help your current laptop or computer run at its maximum speed. The program can help you get rid of invisible cache files, get rid of large hidden files, and even create an interactive map of your storage space so you can see what’s slowing down your computer. If you’re planning on taking your Apple computer to school with you, it’s a great idea to look into CleanMyMac.

3. Create a plan to take care of your mental health.

The transition to college can be extremely stressful on both your mind and your body. You may want to consider therapy if you find yourself struggling. Some colleges even offer therapeutic treatment or other mental health services that you can access free of charge, so make sure you ask your counselor about any options that may be available to you. You should never be afraid to reach out for help if you need it.

Getting enough sleep at night can also be an issue for college students. A lot of people don’t realize how harmful sleep deprivation can be to their overall wellness. Students in particular should know that it can slow down your cognitive processes. That means it’ll be harder for you to process and retain information in class. Lack of sleep can also impair your attentiveness, alertness, and critical thinking. Sleep deprivation has also been linked to serious health problems like heart disease, high blood pressure, and diabetes.

As you can see, there’s a lot to think about when you’re getting ready to head to college. If you’re applying to schools, talk to your family about the benefits of working with a professional college admissions counselor so you can secure admission to your dream school. Investing in all the tech and equipment you need to succeed is also a smart idea. Most importantly, you need to have a plan for staying focused and in control of your mental health throughout your college career. You can’t expect to have a positive experience if you let yourself burn out.